Title page
Contents
Acknowledgements 4
Executive Summary 6
1. Introduction 8
Context 8
The potential for change 9
2. Greening household behaviour: Empirical evidence and policy examples 11
Energy use 11
Transportation 17
Waste practices 22
Food consumption 25
3. Key takeaways: Demand side actions to achieve sustainable change 28
References 32
Table 2.1. Barriers to technology installation across households 14
Table 3.1. The importance of cost in household decisions 28
Figure 1.1. Role of behavioural change in emissions reductions in the energy sector by 2050 in the IEA Net Zero Emissions scenario 10
Figure 2.1. Habit and lack of knowledge are holding back energy conservation actions 12
Figure 2.2. Reported unmet demand for renewably generated grid electricity 13
Figure 2.3. Financial considerations are important in determining household energy use 14
Figure 2.4. Measures that would encourage respondents to replace car use with public transport 18
Figure 2.5. Fuel type of reported purchase intentions 19
Figure 2.6. Reported availability of charging stations 20
Figure 2.7. Convenient recycling services reduce mixed waste generation 23
Figure 2.8. Environmental considerations are not high priorities when purchasing food 25
Boxes
Box 1.1. Environmental and social pressures arising from material consumption, energy and services 9