프롤로그 ······························································································ 4Ⅰ. 마인드 세팅중개업이란 무엇일까? ······································································ 10요즘 부동산 마케팅 ········································································· 19공인중개사는 전문직일까? ································································ 21Ⅱ. 중개사무소 창업하기개업 전 필수 실무 교육 ···································································· 28중개사무소 개설등록 ······································································· 32개설등록 Flow & 사업자등록 ···························································· 43Ⅲ. 알아두면 쓸모 있는 중개업 용어사전부동산 중개업에서 사용하는 다양한 호칭 ·············································· 50개공 VS 소공 VS 합동 사무소 VS 법인 ················································ 60부동산 중개업계 상도덕 - 이렇게 하면 안 돼요! ······································ 77연령 및 성격별 추천 중개대상물 ························································· 86Ⅳ. 부동산 중개사무소 창업하기창업 비용 및 필요한 아이템들 ···························································· 96온라인 간판 스마트 플레이스 등록하기 ················································ 115Ⅴ. 실무 시작 전 필수지식기본적인 중개 실무 FLOW ······························································ 124필수서류 3종 ················································································ 138부동산 가격이란? ·········································································· 151Ⅵ. 매물 확보하기온라인으로 매물 따기 ····································································· 160오프라인으로 매물 따기 ·································································· 175매물을 확보하는 기타 방법 ······························································· 185Ⅶ. 매물 홍보하기네이버 부동산 ··············································································· 192직방, 다방, 네모 등의 유료 플랫폼 ····················································· 206블로그 마케팅 ··············································································· 208유튜브 마케팅 ··············································································· 219파워 링크 ···················································································· 226Ⅷ. 클로징 & 계약서 작성고객이 계약하게 만드는 여러 가지 기술 ··············································· 234내가 잘하는 중개의 기술 ································································· 243중개사가 알아야 할 관행적인 내용 ····················································· 252계약서 작성하기 ············································································ 260집사임당 책 추천 ················································································· 265