Public design is the most effective system for realizing urban comfort and is a valuable means to improve urban identity and competitiveness. However, even though the project subject is public, it has been promoted as a fragmentary environment improvement and space project without a regional specialization plan considering public design, creating an unbalanced environment without unity. In response, this paper intends to present a unified landscape image using regional characteristics by designing an urban regeneration revitalization plan that integrates public design into existing urban regeneration projects. I hope that this study will confirm the possibility of improving regional identity and securing urban competitiveness. Considering the policy direction of urban regeneration projects promoted as small-scale housing maintenance and regional specialization types, the Bokhyeon 1-dong Urban Regeneration New Deal Project in Buk-gu, Daegu was selected as a research site. The main purpose of this study is present an image that integrated public design into the contents of urban regeneration projects and confirm that it is an effective means to improve regional identity. If we create a unified environment by integrating public design that reflects regional characteristics, we will be able to improve the identity of the region and create a competitive urban space through urban regeneration based on regional characteristics.