Contents 1
Determinants of satisfaction and reuse intention of chatbots : an empirical study by using the TAM, AIDUA and IS success models / Linh Tran Thi My 1
Abstract 1
Ⅰ. Introduction 1
Ⅱ. Literature review 3
1. Chatbot in the tourism sector 3
2. Information system success model(IS success) 3
3. The theoretical model of AI device use acceptance(AIDUA) 4
4. Technology acceptance model(TAM) 5
5. Hypothesis development 5
Ⅲ. Methodology 8
1. Measurement 8
2. Research context 8
3. Data collection 8
4. Data analysis 9
Ⅳ. Results 9
1. Respondents' demographic profile 9
2. Measurement model analysis 11
3. Structural model 12
4. Indirect effects 14
Ⅴ. Discussion and conclusion 14
1. Theoretical implications 15
2. Practical implications 15
3. Limitations and future research 16
References 17