Contents
International K-pop fans' involvement in fandom : examination of identity salience / Nicole Oplustilova ; Yunseon Choe ; Gwanhui Han ; Gyehee Lee 1
Abstract 1
I. Introduction 1
II. Conceptual framework and hypotheses 3
1. Social identity theory and identity salience 3
2. K-pop fandom 4
3. Hypothesis development 4
III. Methodology 6
1. Measurement 6
2. Data collection and analysis 7
IV. Results 7
1. Profile of the respondents 7
2. Factor analysis 8
3. Regression analysis 9
V. Conclusion and implications 10
1. Theoretical implications 10
2. Practical implications 11
3. Limitations and future research directions 11
References 11