Traditional markets have long been an attractive place for which social interaction beyond the functional role of commerce by establishing close relations with local communities. In the 1990s, traditional markets began to get ignored due to changes in the distribution environment and consumer awareness caused by rising incomes. Therefore the government has been providing continuous support to revitalize traditional market. However, traditional markets have not been able to differentiate themselves from traditional markets with uniform, imitative improvement. The approach to revitalizing the traditional market should focus on the cultural enjoyment and experience of consumers, and new perspectives and attitudes on the traditional market are required. This study investigates the spatial elements of traditional markets and analyzes traditional markets from the perspective of experiential marketing. In addition, strategies for revitalizing traditional markets are derived through the marketing theory "experience marketing" based on the experience of consumers. The survey was conducted on three different traditional markets that are believed to be successful. As a result, it provides an opportunity to understand the important factors and clues in order to complete the systematic strategy for revitalizing the traditional market. Furthermore, Traditional markets are closely connected relationship with strategic experience modules. Complementing insufficient marketing elements can lead to positive effects on the activation of the traditional market.