Contents
Not All Communication is Created Equal: An Investigation into the Way to Improve Communication Quality on SNS / Kyounghee Chu ; Doo-Hee Lee ; Grace Yeunhe Kim ; Ji Yoon Kim 1
ABSTRACT 1
I. Introduction 2
II. Theoretical Background 3
1. Communication in social networking service (SNS) 3
2. Elements of communication 4
III. Hypothesis Development 7
IV. Overview of Studies 9
V. Study 1 10
1. Research Design and Methodology 10
2. Result 11
3. Discussion 12
VI. Study 2 14
1. Research Design and Methodology 14
2. Result 14
3. Discussion 15
VII. Conclusion and Implications 16
1. Conclusion 16
2. Limitations and Future Research 18
References 19