The purpose of this study is to investigate relationship between receptiveness factor of media sports and sports value. Firstly, It is relationship of receptiveness of media sports and sports value.
The population for this study was to use media sports located in Seoul. The final 475 responses (Male 292, Female 183), collected by convenience sampling method, were used in the data analysis procedure. The items for measuring and receptiveness factor of media sports by Seo(2001) and Spots value by Oh(1999) study. and To analyze the final data (475), the reliability analysis, factor analysis and Covariance Structure Analysis.
From the analyses of the data, the study reached the following conclusions:
1) There were statistically significant relation receptiveness factor of media sports and sports value. The results represented that the receptiveness factor of media sports positively influenced sports value