Research of the Outdoor Advertizing Relation System fora Desirable Advertisement Viewable FormationLee, Myunghee, Ph. D.Professor, Division of Digital Design, Dongseo UniversityThe development and the diversification of outdoor advertisingexpression technology developed in the expression mediums which movedsuch as upsizing of an advertisement side, picturization with a sound, acar. I am psychological, and a one-sided advertisement of to send anadvertisement to is confused with sight of to receive advertisementcontents and, in too city life with much information, generates stress.It is clear that there are commercialism and a problem of economicoveremphasis in the background, but lack of understanding for acityscape of an advertiser and an advertisement production supplier andposture to ignore are problems. The consciousness that I make much ofonly advertising impact , and do not consider influence for cityscape anda local scene prevails.Understanding for the issue of scene and recognition are low to aglobal group and a domestic big business mentioning by an environmentalproblem and the issue of echo; and to cityscape and an area scene andpublicity and regionality modifying it is going to be blurred; is low at all .Because there is etting a limit an institution in the places such as acultural properties protection area or a natural park, it is unusual to bedamaged by an original figure and area scene, but only advertising impactwhich thinks I watch general town, and appearing ignore an expressionand a characteristic of a building, and to be outstanding is made much of.Outdoor advertising letting an information medium diversifies, and thenumbers increase together, and ignity of a scene damage will be reallynecessary, You must study whether no matter how much you mustregulate it at a beautiful point of view of a scene on both sides to