The Affects of Erotic Photographs in Outdoor PrintMedia on the User's Information AcquisitionPark, Jinwoo, Ph. D.Adjunct Proffessor, Dept. of Advertising & Public Relations, of NamseoulUniversityPark, WonjunLecturer, Dept. of Mass Communication, of Chung-Ang UniversityThis study empirically tested 'the affects of erotic photographs in printmedia on the user's information acquisition'. According to the result ofthe experiment, erotic image was marked higher in title and text recallingthan text without a image. However it was marked lower in textrecognition. Therefore it concludes that the lascivious images can lead