Online privacy infringement is one of the most salient Internet-related issues with growing importance to individuals as well as society. This paper attempts to explore how this issue has been represented and framed in mass media contents, assuming that mass media play a significant role in shaping the social knowledge on this specific social issue. This study examines news frames in the New York Times and USA Today regarding online privacy issue. How mass media portrayed online privacy issue is examined by identifying the emergent news frames, using semantic net- work analysis approach. The result indicates that news coverage on online privacy issue consists of two distinctive frames: diagnostic and prognostic frames.