Contents
Intellectual property and sports in the United States = 미국의 지적재산권과 스포츠 / Geoffrey R. Scott ; 소병천 역 1
Introduction 1
The Economic Value in Sports 1
Intellectual Property in the United States 5
Overview of Forms 5
The Right of Publicity 6
The Right of Publicity Recognized 10
The Court remanded the case to the trial court to make factual finding consistent with the decision. 11
The Elements in a Cause of Action 14
Defenses to a Claim 19
The First Amendment Commercial Speech and the Protection of Publicity 24
Consent and Endorsement 26
The Trademark Act Lanham Act 31
False Advertising 34
Anticybersquatting 35
Copyrights 36
Patent Law 42
A Special Law That Protects Intellectual Property - Ted Stevens Olympic and Amateur Sports Act 43
Conclusion 45
[첨부자료:번역문] 47