Title Page
Abstract
Contents
Ⅰ. INTRODUCTION 12
1.1. Research Background 12
1.2. Problem Statement 16
1.3. Purpose of Study 18
1.4. Significance of Study 19
1.5. Structure of Study 20
Ⅱ. LITERATURE REVIEW 23
2.1. Sustainable Tourism Development in Rural Destinations 23
2.2. Residents' Attitudes toward Sustainable Tourism Development 29
2.2.1. Demographic characteristics influencing perceptions 31
2.3. Social Exchange Theory 33
2.4. Sustainable Tourism Attitude Scale (SUS-TAS) 35
Ⅲ. RESEARCH METHODOLOGY 38
3.1. Case Area 38
3.2. Data Collection 41
3.3. Measurement Items 42
3.4. Analysis Procedure 44
Ⅳ. RESULTS 45
4.1. Characteristics of Respondents 45
4.2. Validity and Reliability of Measurement Scales 46
4.3. Differences in Attitudes by Gender 54
4.4. Differences in Attitudes by Age 55
4.5. Differences in Attitudes by Education 59
4.6. Differences in Attitudes by Income 62
4.7. Differences in Attitudes by Employment 65
Ⅴ. DISCUSSION 69
5.1. Summary of Findings 69
5.2. Implication 77
5.2.1. Theoretical Implication 77
5.2.2. Practical Implication 79
5.3. Limitations and Future Research 82
REFERENCES 84
APPENDIX 106
국문 초록 111
Table 3-1. Measurement Items used for the Study 43
Table 4-1. Respondents' Characteristics 46
Table 4-2. Results of Factors Analysis of Measurement Items 50
Table 4-3. Result of Independent Sample t-test 54
Table 4-4. Results of ANOVA Test by Age 58
Table 4-5. ANOVA Results by Education 61
Table 4-6. ANOVA Results by Income 64
Table 4-7. ANOVA Results by Employment 68
Figure 1-1. Structure of the Study 22
Figure 3-1. Ghandruk Village 39
Figure 3-2. Location of Ghandruk 40