Title Page
Abstract
Contents
Ⅰ. INTRODUCTION 10
1. Background of the logistics industry in Vietnam 10
1.1. Growth and importance 10
1.2. Current challenges 14
2. Opportunities and potential 17
3. Research questions 19
4. Thesis objectives 19
5. Thesis scope 20
5.1. Geographic scope 20
5.2. Industry focus 20
5.3. Stakeholders 20
5.4. Technology focus 20
5.5. Economic analysis 21
5.6. Implementation and adoption 21
6. Thesis structure 21
Ⅱ. LITERATURE REVIEW 24
1. Related work 24
1.1. Backhaul problem 24
1.2. Vehicle sharing platform 26
2. Research gaps 27
Ⅲ. METHODOLOGY 28
1. Research methodology 28
2. Material collection 29
2.1. Designing the research protocol 29
2.2. Literature search 29
2.3. Filtering the results 29
2.4. Identifying main research areas 29
2.5. Analyzing the business model 30
2.6. Using the Business Model Canvas (BMC) 30
2.7. BMC as a unit of analysis 30
Ⅳ. OVERVIEW OF THE SHARING PLATFORM BUSINESS 31
1. Sharing platform business model 31
2. Case study of 123loadboard 32
2.1. Value proposition 33
2.2. Customer segments 33
2.3. Channels 34
2.4. Customer relationships 34
2.5. Revenue streams 34
2.6. Key activities 34
2.7. Key resources 34
2.8. Key partnerships 35
2.9. Cost structure 35
3. Case study of Uber Freight 35
3.1. Key partnerships 36
3.2. Key Activities 36
3.3. Key resources 37
3.4. Value propositions 37
3.5. Customer segments 38
3.6. Channels 38
3.7. Customer relationships 38
3.8. Revenue streams 38
3.9. Cost structure 39
4. A comparative analysis of 123loadboard and Uber Freight 39
Ⅴ. BUSINESS MODEL OF VEHICLE SHARING PLATFORM FOR BACKHAUL TRANSPORTATION FOCUS ON VIETNAM TRANSPORTATION INDUSTRY 42
1. Definition 42
1.1. Conceptual definition 42
1.2. Stakeholders 42
1.3. Benefits and impact 43
1.4. Challenges addressed 43
1.5. Centralized hub 43
1.6. Industry impact 44
2. The concept of vehicle sharing platform for backhaul transportation in Vietnam's road industry 44
2.1. Stakeholders 44
2.2. The common logistics data hub 46
2.3. Shared logistics services 47
2.4. Logistics Information 48
2.5. Value- added logistics service 49
2.6. Business data 49
3. Business model framework 50
3.1. Value proposition 51
3.2. Customer segments 52
3.3. Channels 52
3.4. Revenue streams 53
3.5. Customer relationships 53
3.6. Key activities 54
3.7. Key resources 54
3.8. Key partnerships 55
3.9. Cost structure 55
4. A comparative analysis of vehicle sharing platforms for backhaul transportation in the Vietnam transportation industry 56
5. SWOT analysis 59
5.1. Strengths 59
5.2. Weaknesses 60
5.3. Opportunities 60
5.4. Threats 61
6. Recommendations 62
Ⅵ. Conclusion and implications 65
1. Research conclusions 65
2. Research implications 66
2.1. Theoretical implications 66
2.2. Practical Implications 66
2.3. Limitations and future research 67
References 70
논문요약 75
Table 1.1. GHG Emissions in energy (fuel combustion and production) sector in thousand metric tons (kT) 18
Table 2.1. Comparison with previous research 24
Table 4.1. A comparative analysis of 123loadboard and Uber Freight 41
Table 5.1. A comparative analysis of vehicle sharing platforms for backhaul transportation in the Vietnam transportation industry 58
Figure 1.1. Population by income group (daily spending) 12
Figure 1.2. Distribution of trucking companies by revenue 15
Figure 4.1. The sharing economy business model 31
Figure 4.2. Business Model Canvas of 123Loadboard 33
Figure 4.3. Business Model Canvas of Uber Freight 36
Figure 5.1. The concept of vehicle sharing platform for backhaul transportation 45
Figure 5.2. The business model of vehicle sharing platform for backhaul transportation 51
Figure 5.3. SWOT analysis 59