Title Page
ABSTRACT
Contents
Chapter 1. Table Of Contents 11
1.1. Research Background 11
1.2. Research Objectives 13
1.3. Research Significance 14
1.4. Research Methods 15
1.5. Organizational Structure of the Paper 16
Chapter 2. Literature Review 18
2.1. Definition of Mobile Terminal Apps 18
2.2. Research on Mobile Terminal App Features 19
2.3. Definition of Perceived Risk 21
2.4. Research on Perceived Risk 22
2.5. Definition of Purchase Behavior 25
2.6. Research on Purchasing Behavior 25
2.7. Research on Impact 27
Chapter 3. Research Design 30
3.1. Research Model 30
3.2. Research Hypothesis 31
3.3. Measurement 35
Chapter 4. Results and Analysis 40
4.1. Descriptive Statistical Analysis 40
4.1.1. Sample Basic Information Statistics 40
4.1.2. Scale Descriptive Statistical Analysis 42
4.2. Reliability Analysis 43
4.3. Validity Analysis 44
4.4. Correlation Analysis 47
4.5. Regression Analysis 50
Chapter 5. Conclusion 58
5.1. Research Finding 58
5.2. Implications 59
5.2.1. Theoretical Implications 59
5.2.2. Practical Implications 60
5.3. Limitations and Future Research 62
5.4. Recommendations 63
5.4.1. Improve the Mobile APP System 63
5.4.2. Mobile APP Policy Risk Prevention Countermeasures 64
5.4.3. Do Regular System Testing 65
5.4.4. Strengthen Publicity and Guidance 66
References 69
Appendix 72
Table 2-1. Research on Mobile APP 21
Table 2-2. Perceived Risk Research 24
Table 2-3. Purchase Behavior Research 27
Table 3-1. Summary of Questionnaire Questions 38
Table 4-1. Demographics Profile From Survey Respondents 40
Table 4-2. Descriptive Statistics of Variables 42
Table 4-3. Reliability Analysis 44
Table 4-4. Exploratory Factor Analysis Results 46
Table 4-5. Corelation Analysis 48
Table 4-6. Perceived Risk Regression Analysis 50
Table 4-7. Three Regression Analysis of Perceived Risk 51
Table 4-8. Regression Analysis of Mobile Payment 53
Table 4-9. Regression Analysis of Three Characteristics of Mobile Payment 54
Table 4-10. Perceived Usefulness Regression Analysis 56
Table 4-11. Summary of Hypothesis Verification Results 57
Figure 3-1. Research Model 31