Title Page
Contents
Abstract 10
Chapter Ⅰ. Introduction and background of the study 12
1. Cancel culture activism in the digital social worlds 12
2. Purpose of study 18
3. Research questions 19
Chapter Ⅱ. The review of related literature 21
1. Cancel culture: understanding the phenomenon 21
2. Evaluating previous studies on cancel culture 23
3. Theoretical perspectives on motivating factors for cancel culture 27
4. Cancel culture and context 29
4.1. Cultural dynamics 30
4.2. Political and ideological divides 31
4.3. Social dynamics and power structures 33
5. Categories of motivating factors for cancel culture 34
5.1. Wokeness 34
5.2. Politics 35
5.3. Nationalism/patriotic sentiment 35
5.4. Normative/traditional activism 35
5.5. Cultural/moral/ethical values 36
5.6. Free speech/freedom of expression 37
6. Categories of implication for negative types of cancel culture conversations 37
6.1. Hatred/toxicity 38
6.2. Stereotyping 38
6.3. Polarization 39
6.4. Prejudice/discrimination 39
6.5. Bullying/verbal abuse 40
6.6. Mockery/shaming/trolling/name-calling 40
6.7. Defamation/doxing/blackmail 41
Chapter Ⅲ. Study methodology 43
1. Opinion mining and natural language processing 43
2. Data selection and collection 43
3. Data presentation 46
4. Data preprocessing 47
5. Data analysis methods 48
5.1. Document similarity: Text similarity analysis 48
5.2. Motivating factors for participation in cancel culture conversations 50
Chapter Ⅳ. Findings and analysis of the data 57
1. Investigating the mutuality of cancel culture conversations 57
1.1. High similarity 58
1.2. Average similarity 61
1.3. Low similarity 64
1.4. Summary of the finding on the mutuality of the cancel culture conversations 66
2. Explicating the motivations for cancel culture 67
2.1. Presentation of the result of the LDA analysis 68
2.2. Dictionary analysis: Explicating different kinds of motivating for cancel culture 70
2.3. Explaining the motivating factors for cancel culture 89
2.4. Summary of the result of motivating factors for cancel culture 108
3. Explicating the implications of negative cancel culture conversations 110
3.1. Result of the dictionary analysis, keyword in context and wordfish analysis 110
Chapter Ⅴ. Summary and Conclusions 125
1. Summary 125
1.1. On the similarity of cancel culture conversations 125
1.2. On the motivation for cancel culture involvement 126
1.3. On the implication of cancel culture types of conversation 129
2. Conclusions 130
References 133
국문초록 159