Title Page
Abstract
Contents
Chapter 1. Introduction 10
Chapter 2. Theoretical Background 13
1. Religious Consumer Behavior 13
(1) Muslim consumption 14
(2) Halal cosmetic consumption 15
(3) Generation Z consumption 16
2. Theory of Reasoned Action (TRA) 17
(1) Religious beliefs to attitudes toward halal cosmetics 18
(2) Halal knowledge to attitudes toward halal cosmetics 19
(3) Halal brand image to attitudes toward halal cosmetics 20
(4) Social media usage to subjective norms toward halal cosmetics 21
(5) Attitudes to purchase intentions toward halal cosmetics 22
(6) Subjective norms to purchase intentions toward halal cosmetics 23
Chapter 3. Research Questions and Methods 24
1. Conceptual Framework and Hypothesis 24
(1) Attitudes toward halal cosmetics 24
(2) Subjective norms toward halal cosmetics 26
(3) Purchase intentions toward halal cosmetics 27
2. Research Framework 28
3. Instruments 29
4. Data Analysis Methods 32
(1) Data collection 32
(2) Analysis methods 36
Chapter 4. Results 37
1. Demographic Characteristics 37
2. Reliability and Validity 43
3. Hypothesis Testing 48
Chapter 5. Discussion and Implications 53
1. Discussion 53
2. Implications 56
(1) Theory implication 56
(2) Practical implication 57
3. Limitations and Recommendations for Future Research 58
Bibliography 59
Appendices 67
[Appendix 1] Seoul National University Bioethics Committee Deliberation Result Notification 67
[Appendix 2] Instruction and Consent Form for a Research Participant (English) 68
[Appendix 3] Survey 74
[Appendix 4] Instruction and Consent Form for a Research Participant (Indonesian) 89
[Appendix 5] Survey 96
국문초록 111
[Table 3-1] Sources of Measurement Items 30
[Table 3-2] Information of Stimuli 34
[Table 3-3] Analysis Methods 36
[Table 4-1] Demographic Profile of the Participants 38
[Table 4-2] Shopping Behavior Related to Halal Cosmetics 41
[Table 4-3] Reliability Analysis of Variables 44
[Table 4-4] Factor Analysis of Variables 46
[Table 4-5] Result of Regression with Attitudes as Dependent Variable 49
[Table 4-6] Result of Regression with Subjective Norms as Dependent Variable 50
[Table 4-7] Result of Regression with Purchase Intentions as Dependent Variable 51
[Table 4-8] Result of Hypothesis Testing 52
Figure 1. Research Framework 28
Figure 2. Research Framework Results 52