Title Page

Abstract

Contents

Chapter 1. Introduction 8

1.1. Introduction to the Research 8

1.2. Problem Statement 11

1.3. Research Question 15

1.4. Objectives of the Study 16

1.5. Scope of the Study & Significance 16

Chapter 2. Theories and Literature Review 18

2.1. Theories and Concepts 18

2.1.1. The Uses and Gratification Theory 18

2.1.2. The Media Synchronizing Theory (MST) 20

2.2. Social Media Usage and Employee Performance 21

2.3. Research Gap 25

Chapter 3. Research Methodology 26

3.1. Conceptual Framework 26

3.2. Research Hypothesis 26

3.3. Operationalization 29

3.4. Population and Sample 31

3.5. Data Collection Method 32

3.6. Method of Data Processing and Analysis 33

3.7. Limitations and Delimitation 34

3.8. Ethical Considerations 34

Chapter 4. Data Findings 36

4.1. Introduction 36

4.2. Demographic Information 36

4.2.1. Gender and Age 37

4.2.2. Department and Job Category 38

4.2.3. Educational Qualification and Work Experience 39

4.2.4. SLRC Social Media Usage 40

4.2.5. Number of Times for Social Media Access per Day and Length of Stay on Social Media Platforms 41

4.2.6. Social Media Interactions 42

4.3. Data Findings 43

4.3.1. Relationship between Extent of Use of Social Media (EOUOSM) & Employee Performance (EP) 44

4.3.2. Relationship between Extent of Use of Social Media (EOUOSM) & Employee Satisfaction (ES) 45

4.3.3. Relationship between Purpose of Use of Social Media (POUOSM) & Employee Performance (EP) 46

4.3.4. Relationship between Purpose of Use of Social Media (POUOSM) & Employee Satisfaction (ES) 47

4.3.5. Relationship between Perceived Ease of Use of Social Media (PEOUOSM) & Employee Performance (EP) 47

4.3.6. Relationship between Perceived Ease of Use of Social Media (PEOUOSM) & Employee Satisfaction (ES) 48

4.3.7. Relationship between Social Attributes of Social Media (SAOSM) & Employee Performance (EP) 48

4.3.8. Relationship between Social Attributes of Social Media (SAOSM) & Employee Satisfaction (ES) 49

4.3.9. Relationship between Organizational Support (OS) & Employee Performance (EP) 49

4.3.10. Relationship between Organizational Support (OS) & Employee Satisfaction (ES) 50

Chapter 5. Conclusion & Suggestions 51

Bibliography 54

Appendices 62

Appendix I. Letter of Introduction 62

Appendix II. Questionnaire for Employees in SLRC 63

Appendix III. Chi Square Analysis Summery - Survey Data 71

Appendix IV. Abstract in Korean 73

Table 3.1. Operationalization 29

Table 3.2. Sample Size 31

Table 4.1. Chi Square Analysis Results 43

Graph 4.1. Age and Gender 37

Graph 4.2. Departments and Job Category 38

Graph 4.3. Educational Qualification and Work Experience 39

Graph 4.4. Extent of Use of Social Media 40

Graph 4.5. Number of Times and Length of Stay of Social Media 41

Graph 4.6. Social Media Interactions 42