Title Page
ABSTRACT
국문 초록
Contents
CHAPTER 1. INTRODUCTION 21
CHAPTER 2. ORGANIZATIONAL STATUS AND DIGITAL PLATFORM LAUNCHES 27
2.1. Introduction 27
2.2. Theoretical Backgrounds and Hypotheses 34
2.2.1. Launching a Digital Platform in Incumbent Firms 34
2.2.2. Organizational Status and Digital Platform Launch 39
2.2.3. Organizational Status and Firm Performance after the Digital Platform Launch 44
2.3. Methodology 50
2.3.1. Data and Sample 50
2.3.2. Measures 54
2.4. Analyses and Results 60
2.4.1. Main Results 61
2.4.2. Robustness Checks 66
2.5. Discussion 74
2.5.1. Theoretical and Practical Implications 75
2.5.2. Limitations and Future Research 78
APPENDICES 80
Appendix A. Keyword Matching Example 80
Appendix B. Additional Econometric Analyses 83
CHAPTER 3. CEO STATUS AND DIGITAL PLATFORM LAUNCHES 88
3.1. Introduction 88
3.2. Theoretical Backgrounds and Hypotheses 92
3.2.1. CEO Challenges in Digital Platform Launches 92
3.2.2. CEO Status and Digital Platform Launches 97
3.2.3. CEO and Organizational Status Effects on Digital Platform Launches 100
3.3. Methodology 103
3.3.1. Data and Sample 103
3.3.2. Measures 104
3.4. Analyses and Results 116
3.4.1. Main Results 117
3.4.2. Robustness Checks and Supplementary Analyses 121
3.5. Discussion 127
3.5.1. Theoretical and Practical Implications 128
3.5.2. Limitations and Future Research 130
APPENDICES 132
Appendix C. Additional Econometric Analyses 132
CHAPTER 4. CONCLUSION 135
REFERENCES 139
Table 1. Variable Definition I 59
Table 2. Summary Statistics I 60
Table 3. Cox Analysis of the Firm Status Effects on Digital Platform Launches 62
Table 4. Fixed-Effects Regression Analysis of Firm Status Effects on Digital Platform Launch Performance 64
Table 5. Results of dynamic panel regression (GMM). 68
Table 6. The Results of FGLS and PCSE Regression Analysis 69
Table 7. The Results of Two-stage Residual Inclusion Estimation 70
Table 8. The Results of Difference-in-Differences Estimation 74
Table 9. The Results of VIF I 83
Table 10. Correlations of Variables I 84
Table 11. The Results of Marginal Effects I 84
Table 12. The Results of Additional Robustness Tests I 86
Table 13. The Results of Additional Robustness Tests II 87
Table 14. Variable Definitions II 113
Table 15. Summary Statistics II 114
Table 16. Correlations of Variables II 115
Table 17. Cox Analysis of the CEO Status Effects on the Digital Platform Launches 118
Table 18. Cox Analysis Effects of the CEO Status on the Transaction and Innovation Digital Platform Launches 122
Table 19. Differences in CEO Characteristics in the Treatment and Control Groups before and after Propensity Score Matching 123
Table 20. Cox Analysis after Propensity Score Matching 123
Table 21. Additional Analysis on how CEO Status Affects Digital Platform Launches 125
Table 22. The Results of VIF II 132
Table 23. The Results of Additional Robustness Tests III 134
Figure 1. Conceptual Links of the Dissertation 24
Figure 2. Digital Platform Launches by Incumbent Firms, by Year 51
Figure 3. Digital Platform Launch by Incumbent Firms, by Industry 52
Figure 4. Marginal Effect of the Addition of Digital Platform and Status 66
Figure 5. Time Varying DID Parallel Assumption Test 73
Figure 6. Marginal Effect of the CEO and Firm Status 121