Title Page
Contents
ABSTRACT 11
I. INTRODUCTION 13
1. Necessity of Research 13
2. Purpose of Research 16
3. Research Hypothesis 16
1) Whether there are differences in the selection attributes, service quality, exercise effectiveness and loyalty of sport fitness APP users according to demographic characteristics. 17
2) The relationship between selection attributes and service quality. 17
3) The relationship between selection attributes and exercise effectiveness. 18
4) The relationship between service quality and exercise effectiveness. 18
5) The relationship between selection attributes and loyalty. 19
6) The relationship between service quality and loyalty. 19
7) The relationship between exercise effectiveness and loyalty. 20
4. Research Model 20
5. Definition of Terms 21
1) Sport Fitness APP 21
2) Selection Attributes 21
3) Service Quality 21
4) Exercise Effectiveness 22
5) Loyalty 22
6. Limitations of Research 23
II. LITERATURE REVIEW 24
1. Sport fitness APP 24
1) The Concept of Sport Fitness APP 24
2) The Types of Sport Fitness APP 24
2. Selection Attributes 26
1) The Concept of Selection Attributes 26
2) The Constituents of Selection Attributes 27
3) The importance of Constituents in Selection Attributes 29
3. Service Quality 31
1) The Concept of Service Quality 31
2) The Constituents of Service Quality 32
3) The importance of Constituents in Service Quality 34
4. Exercise Effectiveness 35
1) The Concept of Exercise Effectiveness 35
2) The Prior Study of Exercise Effectiveness of Sports APP 36
5. Loyalty 38
1) The Concept of Loyalty 38
2) The Prior Study of Loyalty of Sports APP 39
III. RESEARCH METHOD 41
1. Subject and Data Collection Methods 41
2. Instrument 42
1) Selection Attributes 44
2) Service Quality 45
3) Exercise Effectiveness 46
4) Loyalty 46
3. Research Procedure 46
1) Literature exploration 46
2) Research framework and processes 47
4. Reliability and Validity of the Questionnaire 48
1) Confirmatory factor analysis 48
2) Reliability analysis 51
5. Data Analysis 52
IV. RESULT 54
1. Differences in the General Characteristics of Variables 54
2. Correlation Test 59
3. Multiple Regression Analysis 61
1) The relationship between selection attributes and service quality 61
2) The relationship between selection attributes and exercise effectiveness 61
3) The relationship between service quality and exercise effectiveness 63
4) The relationship between selection attributes and loyalty 65
5) The relationship between service quality and loyalty 66
6) The relationship between exercise effectiveness and loyalty 67
4. Structural Model 68
V. DISCUSSION 70
1. Differences of User Selection Attributes, Service Quality, Exercise Effectiveness and Loyalty by Demographic Characteristics 70
2. The Influence of Selection Attributes on Service Quality among Sport Fitness APP 72
3. The Influence of Selection Attributes and Service Quality on Exercise Effectiveness among Sport Fitness APP Users 73
4. The Influence of Selection Attributes and Service Quality on Loyalty among Sport Fitness APP Users 75
5. The Influence of Exercise Effectiveness on Loyalty among Sport Fitness APP Users 77
VI. CONCLUSION AND IMPLICATION 79
1. Conclusion 79
2. Implication 81
1) Theoretical Implication 81
2) Practical Implication 81
REFERENCES 83
APPENDIX 90
〈Table 1〉 Sport fitness APP category division 26
〈Table 2〉 Others constituents of selection attributes 28
〈Table 3〉 Others constituents of service quality 33
〈Table 4〉 Results of prior studies related to exercise effectiveness 37
〈Table 5〉 Results of prior studies related to loyalty 40
〈Table 6〉 General characteristics of research subjects 42
〈Table 7〉 Questionnaire Composition 43
〈Table 8〉 Results of the measurement model by confirmatory factor analysis 48
〈Table 9〉 Reliability analysis of all variables 52
〈Table 10〉 Results of t-test by gender 54
〈Table 11〉 Results of one-way ANOVA by age 55
〈Table 12〉 Results of one-way ANOVA by education level 56
〈Table 13〉 Results of one-way ANOVA by monthly income 57
〈Table 14〉 Results of one-way ANOVA by frequency of APP used 59
〈Table 15〉 Correlation analysis among variables 60
〈Table 16〉 Results of the test that the selection attribute affects service quality 61
〈Table 17〉 Results of the test that the selection attribute affects exercise effectiveness 62
〈Table 18〉 Results of the test that the service quality affects exercise effectiveness 64
〈Table 19〉 Results of the test that the selection attribute affects loyalty 65
〈Table 20〉 Results of the test that the service quality affects loyalty 66
〈Table 21〉 Results of the test that the exercise effectiveness affects loyalty 67
〈Table 22〉 Results of structural model analysis 69
〈Figure 1〉 The research model 20
〈Figure 2〉 The rate of different functions used by sport fitness APP in 2020 30
〈Figure 3〉 Research framework and processes 47
〈Figure 4〉 Confirmatory factor analysis of all variables 50
〈Figure 5〉 The structural model path coefficients 68