Uzbekistan is one of the developing countries with rich history, beautiful architectural wonders and various natural destinations. In the past, merchants, historians, scientists and invaders gathered and passed through the country. As tourism and hospitality sector flourished and could be one of the main contributors to a world economy, Uzbekistan also opened its doors for visitors. Recent years there was a new period of tourism. Despite the fact the country enhancing the field, it is considered as one of the underrated regions within destinations. Tourism infrastructure problems, service quality, personnel or unexperienced workers, language barrier, lack of research publications can be real example for that.
Therefore, thesis indicates what kind of image in the mind of visitors, visitors' expectation and overall satisfaction with tourist attraction and attributes in one of the historical city Samarkand. Research objectives includes identifying the city destination image, determining visitors' satisfaction towards tourist products such as the accommodation, transportation, cultural attractions, cuisine and others. Visitors are asked to fill the questionnaire and based on gathered data study analysis were accomplished. Subsequently, this study offers beneficial suggestions for destination managers to build clearer and more positive image of the city in the perspective. Also, it suggests implementation and implications for contributing to it. The study reviews and complements the previous literature on image of destination, perceived value and overall tourist satisfaction.