Title Page
논문요약
Contents
CHAPTER I. INTRODUCTION 12
1.1. Research Background 12
1.2. The Formulation of The Problem 18
1.3. The Purpose of The Research 19
1.4. The Benefits of The Research 19
CHAPTER II. LITERATURE REVIEW, RESEARCH FRAMEWORK, AND HYPOTHESIS 20
2.1. Literature Review 20
2.1.1. Purchase Decisions 20
2.1.2. Brand Image 30
2.1.3. Consumer Knowledge 36
2.1.4. Green Product 42
2.1.5. Previous Study 47
2.2. Research Framework 51
2.3. Research Hypothesis 57
CHAPTER III. RESEARCH METHOD 58
3.1. Research Object 58
3.2. Research Method 59
3.2.1. Types of Research and Methods Used 59
3.2.2. Variable Operational 60
3.2.3. Source and Type Data 71
3.2.4. Population, Sample and Technical Sample 72
3.2.5. Data Collection Techniques 76
3.2.6. Validity and Reliability Test 77
3.2.7. Rancangan Analisis Deskriptif 82
3.2.8. Design of Verifiable Data Analysis 83
3.2.9. Hypothesis Test 85
3.2.10. Coefficient of Determination 87
CHAPTER IV. RESEARCH FINDINGS & DISCUSSION 88
4.1. The Profil of PT. Pertamina 88
4.1.1. Description Analysis 89
4.2. Descriptive Analysis of Research Data 92
4.2.1. Respondents' responses regarding green products 92
4.2.2. Respondents' responses regarding consumer knowledge 93
4.2.3. Respondents' responses regarding brand image 95
4.2.4. Respondents' responses regarding purchase decisions 96
4.3. Verificative Analysis of Research Data 98
4.3.1. Classical Assumption Test 98
4.3.2. Normality Test 99
4.3.3. Heteroskedity Test 100
4.3.4. Multicollinearity Test 101
4.3.5. Sub Structure 1 Testing 102
4.3.6. Sub Structure 2 Testing 107
4.3.7. Sub Structure 3 Testing 113
4.4. Discussion 119
4.4.1. Discussion of Descriptive Research Results 119
4.4.2. Discussion of Verificative Research Results 122
CHAPTER V. RESEARCH FINDINGS AND DISCUSSION 126
5.1. Conclusion 126
5.2. Recomendation 127
REFERENCES 129
Abstract 139
Table 2.1. Experts' Definition of Purchasing Decisions 23
Table 2.2. Experts' Definitions of Brand Image 34
Table 2.3. Expert Definition of Consumer Knowledge 40
Table 2.4. Expert Definitions of Green Products 45
Table 2.5. Previous Study 47
Table 3.1. Variable Operational 61
Table 3.2. Source and Type Data 72
Table 3.3. Test Validity Result 80
Table 3.4. Reliablelity Test Result 82
Table 3.5. Value of the Correlation Coefficient 83
Table 4.1. Characteristics of Respondents By Gender 89
Table 4.2. Characteristics of Respondents By Age 90
Table 4.3. Characteristics of Respondents By Occupation 91
Table 4.4. Characteristics of Respondents Based on Pertamax Usage 91
Table 4.5. respondents' responses regarding green products 92
Table 4.6. respondents' responses regarding consumer knowledge 94
Table 4.7. respondents' responses regarding brand image 95
Table 4.8. respondents' responses regarding purchase decisions 97
Table 4.9. Normality Test Results 99
Table 4.10. Multicollinearity Test Results 102
Table 4.11. Coefficient GP and CK on BI 103
Table 4.12. The Results of F-Test GP and CK on PD 104
Table 4.13. Coefficient of Determination Green Product and Consumer Knowledge on Brand Image 106
Table 4.14. Coefficient GP, CK and BI on KP 109
Table 4.15. The Results F-Test GP, CK and BI on KP 110
Table 4.16. Coefficient of Determination of Green Product, Consumer Knowledge and Brand Image on Purchase Decisions 112
Figure 1.1. 10 Countries With the Largest Pollution Levels in the World 12
Figure 1.2. Gasoline Utilization Based on Octane 13
Figure 1.3. Fuel Sales Projections 15
Figure 2.1. Stages of Decision Making 21
Figure 2.2. Decision Making Process 25
Figure 2.3. Purchase Decision Process 27
Figure 2.4. Perception Process 31
Figure 2.5. The Formation of Consumer Behavior 32
Figure 2.6. Factors affecting consumer purchasing behavior 37
Figure 2.7. Consumer Knowledge Concept 39
Figure 2.8. Research Framework The Influence of Green Product, Consumer Knowledge and Brand Image on Purchase Decision 56
Figure 2.9. Research Paradigm 57
Figure 3.1. Path Analysis Model 84
Figure 4.1. Logo PT. Pertamina Persero 88
Figure 4.2. Continuum Line Variable of Green Product 93
Figure 4.3. Continuum Line Variable of Consumer Knowledge 94
Figure 4.4. Kontinuum Line Variable of Brand Image 96
Figure 4.5. Kontinuum Line Variable of Purchase Decisions 98
Figure 4.6. Heteroscedasticity Test Results 100
Figure 4.7. Conceptual Diagram of Sub-structure 1 102
Figure 4.8. Conceptual Diagram of Sub-structure 2 107
Figure 4.9. Conceptual Diagram of Sub-structure 3 113
Figure 4.10. Path Analysis Model 1 114
Figure 4.11. Path Analysis Model 2 117