Title Page
논문요약
Contents
I. Introduction 12
II. Literature Review, Research Framework and Hyphoteses 17
2.1. Literature Review 17
2.1.1. Purchase Decision 17
2.1.2. Eco Label 27
2.1.3. Perceived Value 32
2.1.4. Previous Research 37
2.2. Research Framework 41
2.3. Research Hypothesis 46
III. Research Method 47
3.1. Research Design 47
3.2. Research Object 48
3.3. Population and Sample 48
3.3.1. Population 48
3.3.2. Sample 49
3.3.3. Sampling Technique 50
3.4. Research Instrument 51
3.4.1. Operational Variables 51
3.4.2. Type of research data and collection method 54
3.4.3. Data Collection Method 56
3.4.4. Research Instruments Test 57
3.5. Data Analysis Technique 66
3.5.1. Descriptive Analysis Technique 66
3.5.2. Verification Analysis Technique 70
IV. Result and Discussion 77
4.1. Profile and Characteristics of Respondents 77
4.1.1. Company Profile 77
4.1.2. Description of Respondent Characteristics 78
4.2. Descriptive Analysis Results 81
4.2.1. Eco Label Overview 81
4.2.2. Perceived Value Overview 87
4.2.3. Purchase Decision Overview 93
4.3. Verificative Analysis Results 100
4.3.1. Classic Assumption Test Result 100
4.3.2. Multicolinearity Test (Pearson Corelation) 100
4.3.3. Empirical Model 101
4.3.4. Empirical Results 104
4.4. Discussion 117
4.4.1. Discussion of Descriptive Research Results 117
4.4.2. Discussion of Verificative Research Results 119
V. Conclusion and Recommendation 121
5.1. Conclusion 121
5.2. Recommendation 121
REFERENCES 124
Abstract 132
Table 2.1. Perspective on Consumer Behavior Based on Consumption Stages 18
Table 2.2. Purchase Decision Definition 19
Table 2.3. Eco Label Definition 30
Table 2.4. Perceived Value Definition 35
Table 2.5. Previous Research Summary 38
Table 3.1. Operational Variables 52
Table 3.2. Type of The Research Data 55
Table 3.3. KMO test scoring table 58
Table 3.4. Eco Label KMO and Bartlett's Test 59
Table 3.5. Eco Label Anti-Image Correlation Value 60
Table 3.6. Perceived Value KMO and Bartlett Test 61
Table 3.7. Perceived Value Anti - Image Correlations Value 61
Table 3.8. Purchase Decision KMO and Bartlett Test 62
Table 3.9. Purchase Decision Anti Image Correlation Value 63
Table 3.10. Reliability Result 65
Table 3.11. Score of Respondents Answer 68
Table 3.12. Interpretation Criteria for Respondents' Calculation Results 68
Table 3.13. Interpretation of Correlation Coefficient Value 76
Table 4.1. Respondent Characteristics According to Gender 78
Table 4.2. Respondent Characteristics According to Age 79
Table 4.3. Respondent Characteristics According to Occupation 80
Table 4.4. Respondent Characteristics Based on Monthly Expenses 81
Table 4.5. Respondent Responses Regarding the Knowledge dimension 82
Table 4.6. Respondent Responses Regarding the Attention Dimension 83
Table 4.7. Respondent Responses Regarding the Awareness Dimension 84
Table 4.8. Respondents Response Regarding the Availability Dimension 85
Table 4.9. Respondents Response Regarding the Emotional Value Dimension 88
Table 4.10. Respondents Response Regarding the Social Value Dimension 89
Table 4.11. Respondents Response Regarding the Functional Value Dimension 90
Table 4.12. Respondents Response Regarding the Economic Value Dimension 91
Table 4.13. Respondents Response Regarding the Economic Value Dimension 92
Table 4.14. Respondents Response Regarding the Product Choice Dimension 94
Table 4.15. Respondents Response Regarding the Dealer Choice Dimension 95
Table 4.16. Respondents Response Regarding the Timing Choice Dimension 96
Table 4.17. Respondents Response Regarding the Quantity Choice Dimension 97
Table 4.18. Respondents Response Regarding the Payment Method Dimension 98
Table 4.19. Multicolinearity Test Result 101
Table 4.20. Normality Test Result 102
Table 4.21. Eco Label Coefficient on Perceived Value 104
Table 4.22. Eco Label on Perceived Value Coefficient of Determination 106
Table 4.23. Path Coefficient of Eco Label and Perceived Value on Purchase Decision 108
Table 4.24. Hypothesis Test Results (F test) Eco Label and Perceived Value on Purchase Decision 109
Table 4.25. Eco label dan Perceived Value on Purchase Decision Coefficient of Determination 111
Figure 2.1. Stages in Consumer Decision Making 22
Figure 2.2. Consumer Purchase Decision Process 24
Figure 2.3. Eco Label on Purchase Decisions through Perceived Value Framework 45
Figure 2.4. Research Paradigm 45
Figure 3.1. Research Continuum 69
Figure 3.2. Path Analysis Model 71
Figure 4.1. Le Minerale Logo 77
Figure 4.2. Continuum Line of Eco Label 86
Figure 4.3. Continuum Line of Perceived Value 93
Figure 4.4. Continuum Line of Purchase Decision 99
Figure 4.5. Heteroscedastisity Test Result 103
Figure 4.6. Path Analysis Model 113