This study purpose to confirm the mechanism of the places visited by tourists.

As a result of this study, first, only affective place images had a positive effect on Word-of-Mouth Communication Effect. second, affective and cognitive place images had a positive effect on social place attachment. third, social place attachment did not have a significant effect on Word-of-Mouth Communication Effect. Finally, the direct effect of Social Place Attachment was confirmed in the relationship between affective place images and Word-of-Mouth Communication Effect.

Through the results of this study, it is explained that tourist places give an individual more meaning than space. From a company's point of view, it suggests that positive image recognition efforts for a place can lead to successful marketing. On the other hand, this study has limitations as it is a self-report questionnaire, and it is necessary to expand the theory through more variables in the future.