Title Page
Abstract
Contents
Chapter 1. Introduction to Study 13
Background of the Study 14
Problem Statement 17
Purpose of the Study 21
Research Questions 24
Significance of the Study 25
Significance to Theory 25
Significance to Practice 28
Summary 32
Chapter 2. Literature Review 35
Determinants of E-commerce Adoption 35
Review of Technology Acceptance Models 47
Review on Culture Theories 52
Conceptual Framework and Hypotheses 64
Chapter 3. Research Method(s) 73
Data Description 76
Estimation Strategy 102
Summary 110
Chapter 4. Results 112
Descriptive Statistics 113
Correlation 114
Regression Results 117
Futher Robustness Check 129
Summary 132
Chapter 5. Discussion, Implication and Recommendations 140
Discussion 141
Practical Implications 154
Limitations 160
Future Research Recommendations 163
Conclusion 169
References 173
Appendix 1. [제목없음] 12
Table A1. Linear regression results of full model 194
Table A2. Linear regression results of robustness check by adding additional control variables 195
Table A3. Linear regression results of robustness check with substitute dependent variable 196
Table 1. Top 10 articles by citations per year. 44
Table 2. Descriptive statistics of UNCTAD B2C E-commerce index 2017 and its four components 82
Table 3. Top 10 economies in the UNCTAD B2C E-commerce Index 2017 85
Table 4. Descriptive statistics of six dimensions of Hofstede's national culture 86
Table 5. Examples of data sources of Internet shoppers 102
Table 6. Descriptive statistics of all variables in this study 114
Table 7. Matrix of correlations of all variables in this study 116
Table 8. Linear regression results of GDP per capita as the main control variable 118
Table 9. Linear regression results of uncertainty avoidance in baseline model 119
Table 10. Linear regression results of individualism in baseline model 119
Table 11. Linear regression results of power distance in baseline model 120
Table 12. Linear regression results of masculinity in baseline model 121
Table 13. Linear regression results of long-term orientation in baseline model 122
Table 14. Linear regression results of indulgence in baseline model 123
Table 15. Linear regression results of two dimensions in full model 126
Figure 1. The numbers of articles by year 39
Figure 2. The numbers of articles of top ten journals 42
Figure 3. Geographic Focus of the determinants of e-commerce literature 45
Figure 4. Research methods of the determinants of e-commerce literature 46
Figure 5. The World Map of UNCTAD B2C E-commerce index values 2017 78
Figure 6. Regional values for the UNCTAD B2C E-commerce Index, 2017 85
Figure 7. Power distance world map 88
Figure 8. Individualism world map 90
Figure 9. Masculinity world map 92
Figure 10. Uncertainty avoidance world map 93
Figure 11. Long-term orientation world map 96
Figure 12. Indulgence world map 97