The public's perception of funeral services is changing due to changes in the population structure due to low birth rates and aging population. The increase in the elderly population and mortality rate, which are increasing with the increase in life expectancy, is beginning to give people a sense of time and space for the deceased's life, beyond just a ritual to end the death of the deceased. The role of the rite is to make the bereaved find the psychological and physical space of the deceased in this process, to live without the exclusion of the deceased in the world, and to take the task of mourning that keeps him connected to the deceased.
Through the time and space created by these rituals, the bereaved family repeatedly meets and breaks up with the deceased and goes through the mourning process.
Through such a time and space, the bereaved families accept the finite nature of death, which is not only frightening or sad, but that a person will die young and old, and voluntarily take a step forward in preparation for the end of their spiritual, cultural and social lives.
As such, the function of listing ceremonies is linked to the need for time and space to maintain the memory of the existence of the deceased even after the end of a human life and to provide connections with the remaining bereaved families.
However, it has not been able to break away from the perception that commercial facilities are still hateful to members of Korean society. Nevertheless, the need for burial facilities to preserve the land from the spread of burial sites and to reasonably satisfy the bereaved families of the present-day industrialized by economic development is increasing.
In the midst of such confusion and conflict, the funeral culture of Korean society began to transform into a memorial park, a more advanced complex form than the concept of a park cemetery in the past, combining the concepts of cremation, burial, and natural burial. Adapting to the changes in family members due to urbanization, the memorial park began to take the form of a memorial park, which added the meaning of a resting place while the mourners became the main body. Recently, there has been an increasing demand for improvement of space used by bereaved families, and negative social perceptions of previous funeral facilities have also changed.
Considering this, it is important to research new facilities and management methods, rather than simply expanding, to find ways to remodel considering the management performance of existing facilities and operating methods. Thus, the memorial park will be established as a cultural, social and spiritual space based on the listing ceremony for bereaved families who can spend their entire lives in memory of the deceased.
The memorial park is largely divided into public and private facilities, and the facilities are composed of cremation-oriented complex facilities such as cremation, burial facilities, natural burial, and mountain bones. The expansion of new facilities in Korea is a NIMBY phenomenon, which makes it difficult to proceed with the project due to conflicts with local residents, resulting in long-term and high social costs. The terms of permission also vary depending on the operator, such as religious organizations and corporations. In addition, given that the new installation of public cemetery is restricted in principle and the existing cemetery is being induced into natural or park, the memorial park will create and manage additional natural sites if the existing facilities become scarce due to increased demand. Furthermore, the efficient use of national space and clean use of national space are also factors to be considered in line with the rising level of public awareness.
Therefore, if there is a plan to create a natural site for the existing park graveyard or facilities, and to commemorate all generations in rotation, it will not only delay the expansion of new facilities but also make future generations proud in memory of their ancestors.
Due to the demands and services for sustainable cultural functions of such memorial parks, increasingly specialized and advanced memorial parks are being created in the suburbs of the city. As a result, the competition between memorial parks is intensifying as the options for bereaved families are diversified.
In this competitive environment, the memorial park needed a management strategy considering the differentiation of facilities.
As the supply of memorial parks increased, users' choices have diversified, and in order to meet the demands of the future era while considering Korea's narrow land and low birth rate and aging population, efficient management techniques are needed.
Moreover, as we enter the Corona era, economic and social changes, including members of society, have led to the need for strategies considering the management performance of companies. In this era of crisis and chaos that has never been experienced before, memorial parks should have competitive advantages through customer satisfaction with differentiation strategies according to the management environment in order to demand social roles for memorial culture and continue management.
Customer satisfaction is likely to have a positive relationship with the management performance of the memorial park in the conflict of interest between the demand for cultural functions of the memorial park and the profit-making business of the memorial park itself. Therefore, this study seeks to find ways to achieve the management performance of the memorial park.
Accordingly, the researcher will investigate customer satisfaction through strategies to differentiate the management environment of memorial parks, identify variables that affect the management performance of memorial parks, suggest the service and development direction of the memorial park projects in the future, and contribute to the management performance by drawing up various customer requirements