Title Page
Contents
ACRONYMS 7
ABSTRACT 8
CHAPTER I. INTRODUCTION 9
Background 9
Overview of community market 10
Problem statement 12
Research Objectives 15
Research questions 15
Significance 16
CHAPTER II. LITERATURE REVIEW 17
Development 17
Rural Development 19
Saemaul Undong 21
Community/ Local development 21
Local Sustainability 22
Empowerment 23
Organic food product 24
Consumer's Attitude and intention to purchase organic Goods in Cambodia 24
Social relation 26
Access to information 26
Local organization capacity 27
Organic entrepreneurship 28
Capacity Building 30
Success story of Khmer Community Market near Phnom Penh City 31
CHAPTER III. METHODOLOGY 33
Research design 33
Method of Data Gathering 33
Data Collection 35
Data Analysis Technique/Tools 36
CHAPTER IV. ANALYSIS AND DISCUSSION 38
Introduction 38
Interpretive Paradigm 38
Data analysis process 38
Summary of finding 70
CHAPTER V. CONCLUSION AND RECOMMENDATIONS 71
Summary of finding 71
Recommendation 75
Appendices 77
Appendix A. Informed Consent for Interview Form 77
Appendix B. Survey Questionnaire form 80
Bibliography 87
요약 90