Recently, China's information technology has been continuously developed, and the development of information technology has led to the widespread development of online shopping. Many B2C e-commerce companies are faced with the challenge of how to increase the satisfaction of consumers while they continue to develop, and how consumers will continue to buy at their malls.
The study shows that: First, the using motivation of Chinese users has a positive (+) effect on behavioral intentions. Second, the using motivation of Chinese users has a positive effect on customer satisfaction and trustworthiness. Third, customer satisfaction and trustworthiness have a positive effect on the behavioral intentions. Fourth, in the relationship between the using motivation of Chinese users and using motivation, the customer satisfaction and trustworthiness has the function of intermediary.
To sum up, to increase the Chinese users' e-commerce behavioral intentions and the requirement of using motivation, it shows that in the level of non-necessary conditions or sufficient condition,the intermediary function of the customer satisfaction and trustworthiness is of great importance.