This study was conducted to derive the important factors that need for the development of Wushu game by grasping the environment factor of stadium and identifying the relation of spectators' characteristic, immersion, and continuous participation intention. It aims mainly to provide the basic materials for the relation of the facility environment and spectators' characteristics, which allows immersing in games, and continuous participation in Wushu and to build the direction of future Wushu-related studies and empirical and realistic promotion strategy system.
This study conducted surveys for the spectators, athletes and directors participating in Wushu competitions in 2019 for six months from March to August 2019, and selected total 372 copies as the final analysis subjects.
SPSS WIN Ver. 25.0 was use to obtain the reliability and validity of the data collected through the survey and conducted the following statistical analysis to verify the hypothesis after confirm its objectivity. The frequency analysis was carried out by using SPSS WIN Ver. 25.0 to analyze the general characteristics of subjects and examine the errors on questionnaire. The exploratory factor analysis was conducted to analyze the construct validity of research tool. The principal components extraction method was used and Varimax Rotation which is one of orthogonal factor rotation was carried out for factor rotation, and Cronbach's α was calculated by reliability analysis by factor to verify the reliability of research tool.
It was conducted Correlation Analysis between each variables, Simple Regression Analysis and Multiple Regression Analysis were also carried out to figure out its influence. It was verified on α=.05 level of the statistical significance.
As a result of the study, the following conclusions were drawn.
First, it can be seen it is significant element as the convenience transportation easy accessible to Wushu stadium, parking facilities, information signs, are cleanliness of stadium are related to the facilities and condition of the game. The stadium facilities environment that people can enjoy the spectacular plays and records of star players must be maintained in comfort, and it needs introduction of Wushu and promotion for the potential spectators and participants, beside the crowds who being attracted and visiting the stadium, while various events and promotions during the games were not related to the attraction of Wushu games.
Second, it showed that the accessibility, attractiveness, and comfort of Wushu stadium were significant factors that affect on immersion the games. The securing of parking facilities in the stadium, the overall cleanliness of the stadium, and the spectacular plays of Wushu were found to be important factors that could be immersed in the game and forget about the surroundings and want to see the players' performances again.
Third, The comfort in the stadium and the securing the facilities were confirmed to be the variables to increase the immersion in the games, and the players' styles and the star player's splendid performance were also found that effect on the overall satisfaction with the watching the Wushu game and the intention of continuous participation However, it showed that the media promotion was not related to the immersion and continuous participation intention.
Fourth, it found that people felt overall satisfaction and wanted to see the games again if enjoying the games and forgetting one's surrounding. In other words, the immersion affects on the continuous participation intention.