Title Page
ABSTRACT
Contents
INTRODUCTION 13
CHAPTER 1: OVERVIEW OF PROTECTING INTELLECTUAL PROPERTY IN FRANCHISE 16
I. OVERVIEW OF FRANCHISE 16
1. Definition 16
2. Characteristics and Franchising models 19
II. PROTECTION OF INTELLECTUAL PROPERTY IN FRANCHISE 23
1. Intellectual property elements in franchise 23
2. The importance of protecting intellectual property in franchise 23
CHAPTER 2: THE PROTECTION OF INTELLECTUAL PROPERTY IN FRANCHISE IN THE UNITED STATES 25
I. LEGAL FRAMEWORK OF INTELLECTUAL PROPERTY PROTECTION IN FRANCHISE UNDER U.S LAW 25
1. Intellectual property elements in franchise 25
II. THE PROTECTION OF INTELLECTUAL PROPERTY IN FRANCHISE 41
1. Trademark protection 41
2. Remedies for misappropriation of trade secrets 46
3. Copyright claims 50
4. IP protection provisions in the franchise agreement 51
CHAPTER 3: THE PROTECTION OF INTELLECTUAL PROPERTY IN FRANCHISE IN OTHER COUNTRIES 55
I. INTELLECTUAL PROPERTY PROTECTION IN FRANCHISE IN EUROPEAN COUNTRIES 55
1. Protection of trademarks and designs 57
2. Protection of utility model patents 60
3. Database protection 62
II. INTELLECTUAL PROPERTY PROTECTION IN FRANCHISE IN ASIAN COUNTRIES 63
1. In the People's Republic of China 63
2. In the Republic of China (Taiwan) 67
3. In Singapore 70
CHAPTER 4: PRACTICAL ISSUES OF INTELLECTUAL PROPERTY PROTECTION IN FRANCHISE IN VIETNAM 73
I. PRACTICE OF INTELLECTUAL PROPERTY PROTECTION IN FRANCHISE 75
1. Intellectual property elements in franchise protected by both Commercial Law and Intellectual Property Law 76
2. Intellectual property elements in franchise protected by only Commercial Law 81
3. Intellectual property elements in franchise protected only by Intellectual Property Law 85
4. Intellectual property elements in franchise unprotected by both Commercial Law and Intellectual Property Law 87
II. PRACTICE OF HANDLING INTELLECTUAL PROPERTY RIGHTS INFRINGEMENT IN FRANCHISE 89
1. Legal measures against intellectual property rights infringement in Vietnam 89
2. Measures against intellectual property rights infringement in franchise 92
CHAPTER 5: PROPOSALS TO INTENSIFY VIETNAMESE LEGISLATION ON PROTECTION OF INTELLECTUAL PROPERTY IN FRANCHISE 94
I. PROPOSAL OF IMPROVING LEGISLATION ON FRANCHISE 94
1. Unifying legislations governing franchise issue 94
2. Establishing a transparent and efficient legal system 96
II. PROPOSAL OF INTENSIFYING REGULATIONS ON INTELLECTUAL PROPERTY RIGHTS 98
1. Enhancing regulations on intellectual property rights protection 98
2. Enhancing regulations on measures against intellectual property infringements 100
3. Other proposals 103
CONCLUSION 109
REFERENCES 112