The trade name of enterprise(s) is one of the first factors that creates the success of such enterprise in the process of production and business. Previously, in a centrally-planned economy, trade names that were not of critical importance were not considered an important asset of the enterprise. However, in these days, in a market-oriented economy, the trade name has really become an important asset of the enterprise. The success of each enterprise is often associated with the trade name value that such enterprise has created. In order to nourish a well-known trade name, enterprise(s) shall invest financial resources and time as no enterprise has a trade name that is valuable right from the start. It requires a long process through providing the market with better and better products, reasonable prices, customer services, etc. Being aware of above-mentioned issues, almost Vietnamese enterprises, especially those with good business strategies, are very interested in protecting their trade names.
It can be said that the provisions of the law related to trade names of enterprises have been built and are gradually being improved, the protection activities for trade names is expected to deploy on a large scale.
The trade name has a very significant meaning in the business operation. It is one of the basic objects of Intellectual Property ("IP"), so the law of many country in the world and the law of Vietnam now attach great importance to the protection of trade names.
However, in terms of efficiency, the legal system of trade names of enterprises in Vietnam is facing great challenges and demands, which need to be further improved. The renovation of organization, mechanism and method of protection for intangible assets of enterprises such as trade names and trademarks should be resolved on the basis of objective analysis of the current legal situation, assessment of the advantages and disadvantages and point out the existing causes that need to be overcome.
Because of these reasons, I have chosen the "Laws and regulations of Vietnam relating to the protection of trade names of enterprises – current practice in Vietnam and solutions" as the dissertation title.