Title Page
Abstract
Contents
List of Abbreviations 12
Chapter 1. Introduction 13
Chapter 2. Literature Review 16
2.1. Urban Park 16
2.2. Contingent Valuation Method(CVM) 17
2.3. Willingness to Pay(WTP) 18
Chapter 3. Methodology 21
3.1. Research Site 21
3.2. Data Collection 22
3.3. The Survey Construction 22
3.4. Data Analysis 23
3.5. The Model 23
3.5.1. Calculation of individual willingness to pay(WTP) 23
3.5.2. Empirical study of WTP 25
3.6. Identifying Factors Influencing the Value Visitor's WTP 26
3.7. Identification of the Perception of the Visitors 28
Chapter 4. Results and Discussion 30
4.1. The Socio-economic Respondents 30
4.1.1. Age 30
4.1.2. Gender 31
4.1.3. Education level 31
4.1.4. Size of households 32
4.1.5. Length of stay 33
4.1.6. Income level 34
4.1.7. Visit frequency 35
4.2. Willingness to Pay(WTP) 36
4.2.1. Visitor's WTP for Urban Park of Lapangan Merdeka 36
4.3. Factors Influencing WTP Consideration 43
4.4. Perception of Visitors in the Urban Park of Lapangan Merdeka, Pematangsiantar City 45
Chapter 5. Conclusion and Recommendations 49
5.1. Conclusion 49
5.2. Recommendations 50
LITERATURE CITED 51
APPENDICES 58
Appendix 1. Questionnaire 1st Bid(이미지참조) 58
Appendix 2. Questionnaire 2nd Bid(이미지참조) 61
Appendix 3. Questionnaire 3rd Bid(이미지참조) 64
Appendix 4. Questionnaire 4th Bid(이미지참조) 67
Appendix 5. Questionnaire 5th Bid(이미지참조) 70
Appendix 6. Questionnaire 6th Bid(이미지참조) 73
요약 76
Table 1. Some of the previous research related to WTP 18
Table 2. Indicators of WTP measurement 27
Table 3. Categories and indicators of respondent perceptions on environmental... 28
Table 4. The age of respondents 30
Table 5. The education level of respondents 32
Table 6. The size of respondents' household 33
Table 7. Income level of respondents 35
Table 8. Visitors WTP for the improvement of the Urban Park of Lapangan... 37
Table 9. Frequency of respondents' WTP per Initial Bid 37
Table 10. Description and explanation of the model 38
Table 11. Model without control variables 40
Table 12. Model with explanatory variables 41
Table 13. Mean WTP 42
Table 14. Perception of visitors in the Urban Park of Pematangsiantar City 45
Figure 1. Map of the study site 21
Figure 2. Gender of respondents 31
Figure 3. The length of stay by respondents 34
Figure 4. The visit frequency of respondents 36
Figure 5. Perception of respondents' satisfaction 48