Title Page
Contents
Preface 6
CHAPTER I: THEORETICAL FOUNDATIONS OF WELL-KNOWN TRADEMARK 8
1.1. International Conventions 9
1.1.1. Paris Convention 9
1.1.2. TRIPs Agreement 10
1.1.3. WIPO Joint Recommendation concerning Provisions on the Protection of Well-known Marks 11
1.2. National legislations 13
1.3. The European Union System 15
1.3.1. Overview 15
1.3.2. The European Union legal documentary 17
1.4. Vietnamese Intellectual Property Law 22
1.4.1. Formation and development 22
1.4.2. The Vietnamese Regulations 25
1.5. Sub-concluding remarks 35
CHAPTER II: PRINCIPLES OF WELL-KNOWN TRADEMARK PROTECTION 38
2.1. The European Union Legal System 38
2.1.1. Conformity of International Legal Documents 38
2.1.2. European Union Trademark Law 40
2.2. The Vietnamese Legal System 48
2.2.1. Protection Under International Conventions 48
2.2.2. Protection Under the Principles of Reciprocity 50
2.2.3. "Protection without registration" Principle 51
2.3. Well-known Trademark Protection in Global Trade 52
2.3.1. Globalized Impact on Well-known Trademarks 53
2.3.2. Challenges to Protect Well-known Trademarks 56
2.3. Sub-concluding remarks 59
CHAPTER III: COURT DECISIONS ON RELATED CASES 63
3.1. Precedents in European Union 63
3.2. Precedents in Vietnam 66
3.3. Sub-concluding remarks 72
CHAPTER IV: DILUTION THEORY 76
4.1. Overview of the Doctrine 76
4.2. Blurring and Tarnishment 78
4.3. Practice of European Union Law 79
4.4. Practice of Vietnamese Law 79
4.5. Sub-conluding remarks 81
CONCLUSION 83
Reference 87