The changes in Korea that have surfaced over the last several years of Internet usage can be summarized as 'Smart', 'Silver', 'Social', 'Shopping' and '4S'. The first change is 'Smart'. In the last 10 years, the internet usage environment has rapidly changed from PC to smart device, and the ratio of smart devices (smartphone, smart pad, wearable) The second is 'Silver.' The 'Internet Immigrant Generation' has been significantly expanded as Internet usage rate (51.4%) and smartphone usage rate (40.7%) in the '60s and' Third, the majority of the people use the Internet communication (Messenger: 92.5% SNS: 65.2%) as "Social", and it is positively affecting everyday life such as human relations and political participation. Fourth, more than half of the people (57.4%) are purchasing through the Internet through 'Shopping', and shopping behavior such as overseas direct purchase and O2O service utilization is rapidly diversifying.
In this study, the characteristics of SNS information used in the previous research are appropriately redefined in relation to the use of eating out information, and the necessity of research to clarify the causal relationship between satisfaction, The purpose of this study is to suggest the importance of various characteristics and factors of information. When we use SNS information characteristics, we learn about correlation between factors to be managed, information satisfaction, reliability, and visit intention. I want to give.
We examined the characteristics of SNS by using online activities for those who have experienced using SNS for food information gathering. Before the consumers experience a specific restaurant, SNS The results of this study are summarized as follows. Firstly, the research results are as follows.
If the satisfaction and reliability of the SNS information characteristic is high, it will be transmitted to other people and reproduced information, and may appear as an active re-visit. Also, it is possible to continuously use the blog, the company homepage, the SNS application, Intentions and wills. It can be inferred that a series of activities that produce, share, and reproduce new information as a result of continuous and repeated processes will play a major role in creating food information big data.