Title Page
ABSTRACT
PREFACE
Contents
CHAPTER ONE: TRADEMARK GENERAL OVERVIEW 16
1.1. Subject Matter of Trademark 18
1.1.1. Definition of Mark 18
1.1.2. Types of Marks 19
1.2. Functions of Trademark 22
1.2.1. Indication of Origin Function 22
1.2.2. Product Differentiation Function 23
1.2.3. Guarantee of Quality Function 24
1.2.4. Advertising Function 25
1.3. Acquisition of Trademarks 25
1.3.1. Trademark Use system 25
1.3.2. Trademark Registration System 26
1.4. Registration of Trademark 27
1.4.1. Inherently Distinctiveness 28
1.4.2. Distinctiveness Through Use 29
CHAPTER TWO: WELL-KNOWN MARKS PROTECTION UNDER INTERNATIONAL LAW 32
2.1. Historical Background of Well-Known Marks 32
2.2. Paris Convention For Protection of Industrial Intellectual Property 33
2.2.1. Major Provisions of Paris Convention 35
2.2.2. Well-Known Marks Protection Under Paris Convention 37
2.3. Agreement on Trade-Related Aspects of Intellectual Property Rights 39
2.3.1. Major Provisions of TRIPs Agreement 40
2.3.2. Well-Known Marks Protection Under TRIPs Agreement. 42
2.4. Joint Recommendation Concerning Provisions on the Protection of Well-Known Mark 47
2.4.1. Determination of Well-Known Marks 48
2.4.2. Scope of Well-Known Mark Protection 52
CHAPTER THREE: A COMPARATIVE STUDY OF THE LEGAL FRAMEWORK OF WELL-KNOWN MARK PROTECTION 54
3.1. The U.S Legal System 54
3.1.1. Dilution 54
3.1.2. Unfair Competition 60
3.2. The U.K Legal System 64
3.2.1. Well-Known Marks Protection Under the Common Law Doctrines Of Passing Off 65
3.2.2. Well-Know Marks Protection Under Trademark Act 1994 68
3.3. The Thai Legal System 71
3.3.1. Criteria Of Well-Known Marks Consideration 74
3.3.2. Well-Known Mark Protection Under Trademark Act B.E 2534. 77
CHAPTER FOUR: ANALYSIS ON COMPLIANCE OBLIGATIONS FOR WELL-KNOWN MARKS PROTECTION IN THAILAND 87
4.1. Interpretation by Paris Convention and TRIPS Agreement 87
4.2. Well-known Mark Protection Under Passing Off Doctrine 90
4.2.1. Burden of Proof the Passing off action 90
4.2.2. Declination of Reputation-Without-Use Cases 94
4.2.3. Other Provisions against the passing off 100
4.3. Well-known Mark Protection Against Dilution 107
4.3.1. Definition of dilution 108
4.3.2. Characteristic of Trademark Against Dilution Doctrine 109
4.3.3. Characteristic of Dilution Action 111
4.3.4. Problems of Well-Known Marks Protection Against Dilution 112
CHAPTER FIVE: CONCLUSION AND RECOMMENDATION 117
5.1. Conclusion 117
5.2. Recommendation 123
REFERENCES 125