Title Page
ABSTRACT
ABBREVIATION
Contents
CHAPTER 1: GENERAL CONCEPT OF GEOGRAPHICAL INDICATIONS (GIs) 14
1.1. DEFINITION AND INTERNATIONAL LEGISLATION OF GIs 14
1.1.1. The Protection of Geographical Indications under WTO 14
1.1.2. The Protection of Geographical Indications under WIPO 15
1.2. THREE LEADING MODALITIES: THE METHODOLOGY OF PROTECTION PF GIs 20
1.2.1. Sui generic system 20
1.2.2. Collective Marks and Certification Marks 21
1.2.3. Law focusing on business practices 27
1.3. PROTECTING GIs OVER ABROAD 28
1.3.1. Protecting GIs Directly in the Jurisdiction Concerned 29
1.3.2. Bilateral Agreements between States or Commercial Partners 30
CHAPTER 2: THE CONFLICT OF GIs AND THE NECESSITY OF ITS PROTECTION 31
2.1. THE PREVENTION ON CONFLICTS BETWEEN GIs AND TRADEMARK AS WELL AS HOMONYMOUS GEOGRAPHICAL INDICATIONS 31
2.1.1. The Protection and Conflict between Trademark and GIs 31
2.1.2. Case Study: Tea of Broad of India vs. International Tea KK 33
2.1.3. The Conflict of Homonymous Geographical Indications 35
2.2. MISLEAD THE PUBLIC AS TO THE GEOGRAPHICAL OF THE GOODS AND UNFAIR COMPETITION 37
2.3. EFFECTIVE MARKETING ECONOMIC VALUE AND RURAL DEVELOPMENT 38
2.4. TO AVOID GIs FROM BECOMING A GENERIC TERM AND PREVENTING THE CONFLICT WITH THE NAME OF A PLANT VARIETY OR ANIMAL BREEDS 42
2.4.1. Generic Term 42
2.4.2. The Name of a Plant Variety and Animal Breeds 43
CHAPTER 3: THE STUDY ON EU LEGISLATION AND PRACTICES ON GEOGRAPHICAL INDICATIONS 46
3.1. DEFINITION AND HISTORY OF EU DOMESTIC LAW ON GEOGRAPHICAL INDICATION 46
3.2. PROTECTION AND REGISTRATION OF GEOGRAPHICAL INDICATIONS IN EU 51
3.2.1. The Protection of Geographical Indications against Trademark in EU 51
3.2.2. The EU protection of Geographical Indications as Sui generic 53
3.2.3. The EU Registration for Third Parties 61
3.3. EU AND INTERNATIONAL AGREEMENT OF GI PROTECTION 63
3.3.1. Multilateral Agreement 63
3.3.2. Bilateral Agreement 65
3.3.3. Case Study: The US Bourbon whiskey 68
3.4. APPRAISAL OF EU LEGISLATION AND IMPLEMENTATION ON THE PROTECTION OF GEOGRAPHICAL INDICATIONS 70
CHAPTER 4: THE PROTECTION SYSTEM AND NECESSITY OF GIs IN ASEAN 73
4.1. THE GIs PROTECTION IN ASEAN 73
4.2. DOMESTIC AND INTERNATIONAL PROTECTION ON GIs IN ASEAN COUNTRIES 74
4.2.1. Singapore 74
4.2.2. Indonesia 77
4.2.3. Malaysia 81
4.2.4. Cambodia 82
4.2.5. Thailand 85
4.3. CASE STUDIES 87
4.3.1. Jasmine Rice from Thailand (Khao Hom Mali) 87
4.3.2. Manila Mango from the Philippines 89
4.4. THE APPRAISAL AND PROBLEMS OF ASEAN LEGISLATION AND ITS IMPLEMENTATION ON THE PROTECTION OF GIs COMPARE TO EU 92
4.4.1. Lack of National Regulation and Registration System 92
4.4.2. No Mutual Reciprocity on the Level of Protection and Regional System 94
4.4.3. Lack of International Cooperation 97
4.4.4. The Decrease of Economic Influx and Unfair Competition without GIs Protection 98
4.4.5. Insufficiency of Employment Opportunity and Increase the Immigration Number 100
CHAPTER 5: A PROPOSAL FOR THE DEVELOPMENT ON GEOGRAPHICAL INDICATIONS IN ASEAN COUNTRIES-LESSON FROM EU AND CONCLUSION 102
5.1. Peremptory Request for the Establishment of GI Legislation and Registration System in all ASEAN Countries 102
5.2. Expand the Scope in ASEAN Framework Agreement on Intellectual Property Cooperation 104
5.3. Harmonization of the ASEAN National Legal Framework as well as Set up a Regional System and Appropriate Level of Protection 106
5.4. Recommendation for International Agreement Cooperation and Foreign GI Registration 109
CONCLUSION 112
REFERENCES 115