The Vietnamese economy after a year joining WTO has great developments and achieves certain results. Particularly with trading activities, the country enjoys the membership status of WTO creating opportunities for broadening markets to upgrade the import-export quotas, increase the rotation of retailing goods and service income. Home market develops dynamically with varieties of items. In this general development, it is incomplete if we do not mention Vietnamese cosmetics market with the speed of average increase to 20% per year.
The economy develops, income of people gradually improves, the need of boy care also rises. The consideration of both sexes to their appearance goes up, therefore cosmetics gradually becomes familiar to end users. Not only that, nowadays it becomes necessary to everyone of all ages, and of different social classes. Its influence comes not only to aesthetics but also indirectly to some other aspects such as counterfeit, imitation, and unqualified products. Especially, cosmetics products also have close relation to the health of users. Thus the research on cosmetics market has both logical and practical meanings.
Through the thesis we will understand more the general situation of current Vietnamese cosmetics, remaining problems and possible solution in order to develop cosmetics market. With this particular research on cosmetics of LG Group, we will understand about the development situation of Korean cosmetics in Vietnamese market; through the results and remains in order to create appropriate plan to Korean cosmetics brands to enter, invest and develop in Vietnamese market.
Following are the main contents of the thesis:
Part I: Environment, purpose, and method of researching the thesis.
Part II: Basic logics on entering the market.
Part III: The situation of Vietnamese cosmetics market.
Part IV: The situation of Korean cosmetics market.
Part V: Particular research on LG Group.
Part VI: Plans for Korean companies to enter Vietnamese market.
Part VII: Conclusion