To acquire skin care techniques following current trends with changes in the skin care environment and to provide services which meet the needs of customers, retraining in the skin care industry is very useful for people who are engaged in small skin care businesses. Therefore, this study aimed to identify the effects of retraining programs for those in small skin care businesses on job satisfaction and management results.
To achieve this purpose, this study interviewed people between October 12 and 30, 2013 involved in the skin care business who attended skin care retraining programs within the previous year. Participants who attended retraining programs were asked about their background for participating in the retraining programs, the status of the program and things that needed to be improved in the program.
Then, the retraining program was divided into three areas: technical, customer-related, and educational, and job satisfaction was divided into functional and relational job satisfaction to understand the effects of each factor. The hypothesis that their relationship had an effect on retraining program satisfaction and management results was demonstrated through a regression analysis. The results of a positive analysis of the perception of the participants on the retraining programs are presented as follows:
First, with respect to the background for participating in retraining, more than half of participants responded that they were retrained first at a skin care academy. They started to be interested in skin care programs through product companies and associations. They responded that they decided to engage in the skin care profession as they had an interest in skin care and considered it to be professional and took retraining programs provided mainly by companies and private educational institutes.
Second, with respect to the status of the retraining program, the subjects responded that they preferred case studies on regular manual cosmetic therapy and aroma therapy.
Third, the programs should be improved in the following areas: practical education should be provided, training schedules should not overlap with actual working hours, and the government or local government should support training to decrease the economic burden. As it was reported that the retraining program had advantages in customer management and increased sales, its usefulness was confirmed.
The results of the positive analysis on the effects of retraining program on job satisfaction and management results are presented as follows:
First, technical factors in retraining program had a significant effect on functional job satisfaction and customer relationship. This indicates that the better the retraining program, the more functional and relational job satisfaction there is.
Second. job satisfaction, enhanced through the retraining program, had a positive effect on program satisfaction and management results. Such a result indicated that as employees can deal with the demands of customers technically and more flexibly with practical retraining programs for the skin care business, their satisfaction in the retraining program can increase along with their job satisfaction. The higher the job satisfaction, the better the service they can provide for customers. So it was confirmed that it can lead to higher customer satisfaction and sales.
Third, it was investigated that satisfaction in retraining programs had a significant effect on management results. This indicates that the subjects perceived higher satisfaction in the program, which had a positive effect on management results.