Title Page
ABSTRACT
Contents
I. INTRODUCTION 10
1.1. Overview 10
1.2. Purpose of Research 12
1.3. Overview of Forthcoming Chapters 14
II. LITERATURE REVIEW 15
2.1. Overview 15
2.2. Social Network Services 15
2.3. Satiation and Perception 16
2.3.1. The Influence of Sentience 18
2.3.2. Metered Theory of Satiation 19
2.3.3. Indirect Experience from the Subjectivity of Satiation 20
2.4. Chapter Summary 21
III. CONCEPTUAL MODEL AND PREDICTIONS 22
3.1. Overview 22
3.2. Conceptual Model 22
3.3. Hypotheses 23
3.4. Chapter Summary 24
IV. PRETEST 25
4.1. Overview 25
4.2. Stimuli 25
4.3. Pretest I - Realism for Experiment 1 26
4.4. Pretest II - Mood for Experiment 1 27
4.5. Pretest III - Mood for Experiment 2 28
4.6. Chapter Summary 29
V. EXPERIMENTS 30
5.1. Experiment I: Negative Decision-Making 30
5.1.1. Overview 30
5.1.2. Procedure 31
5.1.3. Results 33
5.1.4. Discussion 35
5.2. Experiment II: The Underlying Mechanism of Satiation 36
5.2.1. Overview 36
5.2.2. Procedure 37
5.2.3. Results 38
5.2.4. Discussion 40
VI. GENERAL DISCUSSION 41
6.1. General Discussion and Limitations 41
6.2. Implications and Conclusions 43
REFERENCES 45
APPENDIX 50
STIMULI (EXPERIMENT 1) 50
STIMULI (EXPERIMENT 2) 58
국문초록 61