Title Page
Contents
논문요약 7
1. Introduction 10
1.1. Study Background 10
1.2. Research Purpose 12
1.3. Characteristics of Broadcasting Content 13
1.4. Overview : Broadcasting Industry and Current Issues 15
2. Theoretical background 18
2.1. Relational Rents 18
2.1.1. Definition 18
2.1.2. Determinants of Interorganizational Competitive Advantage 21
2.1.2.1. Relation-specific assets 21
2.1.2.2. Knowledge sharing Routines 22
2.1.2.3. Complementary Resources and Capabilities 24
2.1.2.4. Effective Governance 27
2.2. Absorptive Capacity 30
2.2.1. Characteristics of Knowledge 30
2.2.2. Definition 32
2.2.3. Determinants of Absorptive Capacity 35
2.2.3.1. Integrative Framework of Absorptive Capacity 35
2.2.3.2. Potential Absorptive Capacity 37
2.2.3.3. Realized Absorptive Capacity 39
2.3. Creativity 41
2.3.1. Definition 41
2.3.2. Organizational Creativity 43
2.3.2.1. Existing Theories of Organizational Creativity 43
2.3.2.2. Organizational Motivation 47
2.3.3. Creative Output 49
3. Pilot Study 52
3.1. Pilot Study Overview 52
3.2. Pilot Study Results 53
3.2.1. Implication of Results 53
3.2.2. Conceptualization of Survey Tools 58
4. Methodology 60
4.1. Introduction 60
4.2. Research model 61
4.3. Research Hypothesis 63
4.3.1. Relational View of Organizational Motivation 63
4.3.2. Relational View of Absorptive Capacity 65
4.3.3. Organizational Motivation and Absorptive Capacity 68
4.3.4. Organizational Motivation and Creative Output 71
4.3.5. Absorptive Capacity and Creative Output 73
4.4. Method of Analysis 75
4.4.1. Data Analysis Methodology 75
4.4.2. Data Collecting and Screening 75
4.4.3. Construct Development 77
4.4.4. Measurement Validation 79
4.5. Hypothesis Testing 83
4.5.1. Modified Model Test 83
4.5.2. Structural model test 87
4.5.3. Results Summary 91
5. Conclusion 93
5.1. Theoretical Implications 93
5.1.1. Relational View of Organizational Motivation 93
5.1.2. Relational View of Absorptive Capacity 94
5.1.3. Organizational Motivation and Absorptive Capacity 95
5.1.4. Absorptive Capacity 96
5.2. Conclusion 97
References 99
ABSTRACT 113
콘텐츠 제작환경 개선관련 정책 수립을 위한 설문조사 116
〈Table 1〉 Comparing the resource-based and relational views of competitive advantages 20
〈Table 2〉 Determinants of relational rents 29
〈Table 3〉 Theories informing absorptive capacity 35
〈Table 4〉 Pilot study overview 52
〈Table 5〉 Pilot study results 57
〈Table 6〉 Operational definition of survey tools 59
〈Table 7〉 Sample demographics 76
〈Table 8〉 Results of factor analysis for all independent variable constructs 80
〈Table 9〉 Result of testing convergent validity 82
〈Table 10〉 Result of testing convergent validity 84
〈Table 11〉 Results of discriminant validity testing 85
〈Table 12〉 Results of confirmatory factor analysis 86
〈Table 13〉 Hypothesis test result 89
〈Table 14〉 Cohen's f² and mediator effect size 90
〈Figure 1〉 Research process 11
〈Figure 2〉 Value chain of the broadcasting industry (in Korea) 17
〈Figure 3〉 Creativity and innovation 44
〈Figure 4〉 A systems perspective on creativity 45
〈Figure 5〉 Organizational creativity framework 46
〈Figure 6〉 Summary of the pilot study 58
〈Figure 7〉 Research model and hypothesis 62
〈Figure 8〉 A process model of absorptive capacity: Its antecedents and outcomes 74
〈Figure 9〉 Modified research model 83
〈Figure 10〉 PLS results for the modified research model 88