Title Page
Contents
ABSTRACT 10
I. INTRODUCTION 12
1.1. Research Background 12
1.2. Research Purpose 13
II. THEORETICAL BACKGROUND 14
III. RESEARCH PROBLEM AND MODEL 16
3.1. Psychological Distance and Purchase Intention 16
3.2. Distance and the Mediators: Accessibility and Uniqueness 19
3.3. Research Model 23
IV. RESEARCH METHODOLOGY 24
4.1. Participants and Procedure 24
4.2. Questionnaire and Measures 24
V. RESULTS 26
5.1. Tests of ANOVA on Distance and Purchase Intention 26
5.2. Additional Results 29
VI. DISCUSSION AND CONCLUSION 32
6.1. Discussion and Conclusion 32
6.2. Limitations and Future Suggestions 36
REFERENCES 40
Appendix 7
Appendix 1: One-Way ANOVA of manipulated distance on purchase intention(Germany). 47
Appendix 2: One-Way ANOVA with manipulated distance on mediators and purchase intention: Difficulty, Availability, and Uniqueness (Germany). 47
Appendix 3: One-Way ANOVA of manipulated distance, covariates on purchase intention (Germany). 48
Appendix 4: One-Way ANOVA: Manipulation Check on estimated distance (Germany). 49
Appendix 5: One-Way ANOVA: The influence of the mediators on purchase intention (Germany). 50
Appendix 6: One-Way ANOVA of manipulated distance on purchase intention (Liechtenstein). 51
Appendix 7: One-Way ANOVA with manipulated distance on mediators and purchase intention: Difficulty, Availability, and Uniqueness (Liechtenstein). 51
Appendix 8: One-Way ANOVA: The influence of the mediators on purchase intention (Liechtenstein). 52
Appendix 9: One-Way ANOVA: Manipulation Check on estimated distance (Liechtenstein). 53
Appendix 10: Questionnaire used in general survey (English version) 54
Appendix 11: Questionnaire used in general survey (Korean version) 59
〈Table 1〉 Characteristics of Psychological Distance and Possible Consequences 22
〈Figure 1〉 Research Model 23