Which one would you prefer when you buy a product from a foreign country, a product from a country that is far from your home country or a product from a country that is close to your home country?
In this research, I predicted that people are more willing to buy a product from a far country especially when uniqueness or accessibility of the product matters to consumers. When a product comes from a foreign country that seems far from their home country, they will perceive the product more unique and less accessible, which I expect will make the product more attractive to consumers. In order to document this effect, I conducted an experiment, in which I manipulated the perceived distance between Korea and a foreign country and asked people their willingness to buy a product from the foreign country. As I predicted people are more (less) willing to buy a product from a foreign country when the country is perceived as far (close) from Korea. However, I couldn't find the mediating effects of uniqueness and accessibility. I think I couldn't get the results I predicted due to methodological problems in my study rather than the theoretical reasoning of my prediction. Although the results didn't come out as I predicted, I think this research sheds light on an important topic in consumer behavior and provides a useful foundation for further research.