By way of Korean wave which have been causing sensation since 1990years in China, there are a lot of interest of Chinese in Korean public culture, such as Korean fashion, food and styles. China have about 513 millions users of internet service and, they have rapidly increased the portion of the high-tech industry and, as the result, the portion of internet shopping-mall has been sharply developed in China market. With the above circumstances for internet shopping-mall, this research has done by the survey of consumers, who purchased Korean fashion clothes through internet shopping-mall, in order to find what kind of influence effected on the intention of purchase thereon.
The subject of this research is 271 men and women, as the inhabitant in China, who made purchases of Korean fashion clothes. And the research has been carried out by the specific survey center of internet site. By using of AMOS 18.0 survey , this research has confirmed the reliability and validity and, also verified the hypothesis related. In addition, the research has analyzed the differences on the distinct of population statistics.
The result of research is firmly showing as following. First, the Korean drama and Korean star have been positively influenced on the chinese interests towards Korea. Second, the favorable concerns on Korea have been positively influenced on the characteristic of internet shopping-mall and Korean fashion clothes. Third, the characteristic of internet shopping-mall have been positively influenced on their assessment of Korean fashion clothes. Fourth. both the characteristic of internet shopping-mall and their amicable assessment of Korean fashion clothes have been positively influenced on their mind to purchase the Korean-made products. Fifth, their favorable image, for both Korea and Korean star, have been positively influenced on their mind to purchase the Korean-made products.