Culture and tourism industry has become a new growth engine in 21st century. 5 days/week working system, increase of income and changed individual attitude to leisu reresulted in frequent visit to cultural tourist sites and historic scene. Especially the cultural tourism is fit to the desire and tourist habit of those subdivided and diversified tourists in modern times. In this respect, this study considered the characteristics of tourist area and tried to examine the difference between 2 variables, through comparison between 2regions, without limited to analyzing a single region. For that , Korea a typical tourism attractiveness g were selected as the object to evaluate the attraction of tourism resources and the attribute of touristic experience and to determine their effecton tourists' satisfaction and revisiting intension.
To achieve the purpose of this study, the oretical relationship among the attraction of tourism resources, touristic experience, tourists'satisfaction and revisiting intension were arranged through the existing and preceding studies, and there search model and hypothesis were drawn out for positive research.
Followings are the results of the positive research of this study.
First, the attraction of tourism resources should be approached in systematic and multi dimensional aspects by attributes of tourist's satisfaction. Especially the education of tourism resources was found out to fulfill all the multi attributes of tourist's satisfaction.
Second, in terms of touristic experience, education experience and deviation experience in common had effect on the multi attributes of tourist's satisfaction.
Third, the relationship between tourists'satisfaction and revisiting intension had a significant, positive(+)effect just as the existing marketing research on the various fields. Emotional satisfaction had the greatest effecton revisiting intension. Especially the result of this study showed that all the multi attributes of tourist's satisfaction had an effect on revisiting intension.