Title Page
Contents
ABSTRACT 7
I. INTRODUCTION 9
II. THEORETICAL BACKGROUND 12
1. Environmental Uncertainty 12
2. Transaction Cost Analysis 15
3. Opportunism 17
4. Nature of Trust 20
5. Social Exchange Theory 23
6. Social Network Embeddedness 25
III. HYPOTHESES 31
1. Relationship Between Environmental Uncertainty and Opportunism / Benevolence 31
2. Moderating Effect of Network Embeddedness on Relationship between Environmental Uncertainty and Opportunism / Benevolence 33
IV. METHODOLOGY 36
1. Data Collection 36
2. Measurement Scale Development 38
3. Method of Statistical Analysis 38
4. Reliability Test 40
5. Correlation Analysis 42
6. Confirmatory Factor Analysis and Model Fit 45
7. Construct Reliability and Average Variance Extracted (AVE) 50
8. Test of Hypotheses 53
V. DISCUSSION 60
1. Theoretical Implication 60
2. Managerial Implication 62
3. Limitations and Future Research 63
REFERENCES 65
APPENDIX 80
Scale Items 87
국문초록 88
〈Table 1〉 Respondents' Demographic Information 37
〈Table 2〉 Measurement Items Validity Assessment 41
〈Table 3〉 Descriptive Statistics and Correlations Matrix 44
〈Table 4〉 Overall Model Fit Indexes (CFA) 49
〈Table 5〉 Construct Reliability and AVE (Average Variance Extracted) 51
〈Table 6〉 Discriminant Validity 52
〈Table 7〉 Overall Model Fit Indexes (Hypotheses Test) 53
〈Table 8〉 Results of AMOS Analysis for H1 and H2 54
〈Table 9〉 Results for AMOS Analysis for H3 and H4 57
〈Table 10〉 Confirmatory Factor Analysis using AMOS 18.0 81
〈Table 11〉 Hypothesis Test: H1 and H2 using AMOS 18.0 82
〈Table 12〉 Hypothesis Test: H3 and H4 using AMOS 18.0 (Free Model, Strong Tie) 83
〈Table 13〉 Hypothesis Test: H3 and H4 using AMOS 18.0 (Free Model, Weak Tie) 84
〈Table 14〉 Hypothesis Test: H3 and H4 using AMOS 18.0 (Constraint Model, Uncertainty-Opportunism) 85
〈Table 15〉 Hypothesis Test: H3 and H4 using AMOS 18.0 (Constraint Model, Uncertainty-Benevolence) 86
Figure 1. Conceptual framework 11
Figure 2. Hypothesis Test: H1 and H2 using AMOS 18.0 54
Figure 3. Hypothesis Test: H3 and H4 using AMOS 18.0 (Free Model, Strong Ties) 58
Figure 4. Hypothesis Test: H3 and H4 using AMOS 18.0 (Free Model, Weak Ties) 58
Figure 5. Hypothesis Test: H3 and H4 using AMOS 18.0 (Constraint Model, Uncertainty-Opportunism) 59
Figure 6. Hypothesis Test: H3 and H4 using AMOS 18.0 (Constraint Model, Uncertainty-Benevolence) 59
Figure 7. Confirmatory Factor Analysis using AMOS 18.0 80