This study was intended to investigate how the job stress and role conflict of the growing event MCs affect ERG desire in order to increase the recognition of the event MCs and improve their work conditions and quality of individual life, and provide a fundamental material for improving the work environment of event MCs. To achieve the purpose, the researcher studied literatures and conducted empirical case studies. Also, a questionnaire survey was conducted on 130 male and female event MCs doing activities. The study subjects answered each question through self-administration method, and a total of 130 questionnaires were collected directly by the researcher.
For the statistical analysis on the collected questionnaire copies, the researcher processed data coding of them and then used SPSS 12.0 for Windows to analyze the data. In this case, its statistical significance level was p 〈 0.05. In the analysis results, this researcher explored the number of factors whose eigen-value was more than 1, included only the items whose each factor was more than 0.40, and excluded items that were repeatedly loaded on more than two factors. The study results drawn from the method and procedure are presented as follows.
First, to prove the hypothesis that job stress factors (something related to roles, career development, and environmental techniques) would significantly give a positive impact on growth desire, this researcher performed multiple regression analysis. As a result, regarding the accurate significance probability (positive) of hypotheses, P-value of the hypothesis H1-1 that something related to roles would significantly give a positive impact on growth desire was found to be 0.000; P-value of the hypothesis H1-2 that career development would significantly give a positive impact on growth desire was found to be 0.345; P-value of the hypothesis H1-3 that environmental techniques significantly give a positive impact on growth desire was found to be 0.233. Therefore, only the hypothesis H1-1 was found to significantly affect growth desire (P〈0.05). The other hypotheses were rejected.
Second, to prove the hypothesis that job stress factors (something related to roles, career development, and environmental techniques) would significantly give a positive impact on relationship desire, this researcher performed multiple regression analysis. As a result, regarding the accurate significance probability (positive) of hypotheses, P-value of the hypothesis H2-1 that something related to roles would significantly give a positive impact on relationship desire was found to be 0.000; P-value of the hypothesis H2-2 that career development would significantly give a positive impact on relationship desire was found to be 0.109; P-value of the hypothesis H2-3 that environmental techniques significantly give a positive impact on relationship desire was found to be 0.192. Therefore, only the hypothesis H2-1 was found to significantly affect. Third, to prove the hypothesis that role conflict would significantly give a positive impact on growth desire, this researcher performed regression analysis. As a result, F value was found to be 0.151 so that it was not significant (p 〈 0.05). Also, R² was found to be 0.001 so that explanatory power of the regression appeared very low. Therefore, the hypothesis H3 that role conflict would significantly give a positive impact on growth desire was rejected.
Fourth, to prove the hypothesis that role conflict would significantly give a positive impact on relationship desire, this researcher performed regression analysis. As a result, F value was found to be 3.250 so that it was not significant (p 〈 0.05). Also, R² was found to be 0.025 so that explanatory power of the regression appeared very low. Therefore, the hypothesis H4 that role conflict would significantly give a positive impact on relationship desire was rejected.
The result from the test of hypotheses revealed that among the job stress factors of event MCs, only roles related factor affected growth desire and relationship desire.
The limitations of this study and future studies are suggested as follows: first, the theory that was examined in empirical analysis and was used in this work has limitations of being applied to all people working in the event industry, because this work was conducted only on event MCs; secondly, in the future, it is necessary to conduct a multi-dimensional study on factors affecting ERG desire. Also, for a better and systematic study, it is necessary to take study subjects and regions into full consideration, and use a wide range of measurement variables.