In this study , we investigated the process and the development of the Chinese electronics industry a leading global enterprises , Haier's management strategies and success factors were analyzed . Part II on the theoretical background chapter demonstrate the company 's internationalization process as a gradual split model and the model in two sudden , gradual change of the global environment , without having to go through the steps beyond the rapid globalization enables. Chinese electronics company Haier these rapid globalization , as III , IV discussed in Chapter were in the process of globalization . Haier of the Uppsala model in terms of multinational enterprises and the process of competition in the domestic market has been exceptional " " If you have a lot of experience in similar markets and foreign markets , if that can be , and globalization was pushing from the beginning of the close to the inherently global enterprise characterized in terms of shows .Thus Haier product sales company established over 20 years in less developed countries such as the United States , Europe , Japan successfully into the market , the local distributors in the store was able to also achieve performance Global 500 companies, the entry is placed in front of could.
These initial brand strategy and global -oriented characteristics , the global leader in leadership , a thorough localization strategy was applied to Haier's globalization , it is suggestive to us .Study on Haier's globalization has greater meaning in terms of Korean companies how to cope with these movements ,Korean firms an opportunity rather than a threat to the development of these Chinese companies to take advantage of factors is recommendable .India and have similar natural resources in China, even if it is not pursued by the ASEAN countries is inescapable .Korean electronic companies countermeasures are presented as follows: Cozad From this perspective.
First, for complementary cooperation with Chinese companies to build a collaborative system .In particular , the Chinese home appliance enterprises still do not grasp the core technology because it is recommendable to maintain its position as a provider of long-term technology and components of Chinese enterprises and strategic alliances, strengthen the licensing and outsourcing .There is also a strategic investment in the Chinese home appliance enterprises need to consider these aspects .
Second, the improvement is an urgent need for enhancing competitiveness of the non- price competitiveness .Chinese home appliance enterprises in the competitive low cost from forming that side in the brand image , R & D , marketing , etc. non-price competitiveness to improve that China and other emerging market economy countries compete enterprises ' pursuit to be avoided in an effective way is called can have .
Third, investment in the Chinese market should be strengthened .Foray into emerging markets because it can be based on the global arena of large companies in the Chinese market , the success of efforts to strengthen competitiveness through localization of human resources in research and development, parts procurement , is required .
Overlooked quickly being promoted to the conclusion in the globalization of Chinese companies is a trend that can not be .Korean companies is the development of enterprises in China to take advantage of the opportunities a more aggressive stance will be needed .Establishment of a system of collaboration , strategic alliances, industrial upgrading , and a single sophisticated strategy than the Chinese electronics companies through complex strategies beneficial to switch to a competitor would be desirable . In this study, significant implications for Korean companies and countermeasures could be presented in terms of the global company, representative of the Chinese electronics industry , to increase the understanding of Haier's globalization as seen, until now , can be found .