This thesis is to investigate the costume of gisaengs in the chosun Dynasty, whose cultural codes are similar to those of the modern entertainers leading the trend of the present times. By selecting movies where gisaengs appeared after the 1980s, this study investigated the costume differently expressed by every movie, out of which this study especially analyzed the movie, 'Hwang Jin-yi (2007)' directed by Jang Yoon-hyeon, where the heroine, Hwang jin-yi, was expressed from a different point of view, and comparatively examined it with the other movies.
To comparatively analyze the movie 'Hwang Jin-yi' directed by Jang Yoon-hyeon in 2007, this study selected 7 other movies where gisaengs appeared after the 1980s, such as 'the Diary of King Yonsan (1988)', 'My Dear Keum Hong (1995)', 'Strokes of Fire (2002)', 'Miindo (2008)', 'the Accidental Gangster and the Mistaken Courtesan (2008)', 'Blades Of Blood (2010)' and 'the Servant (2010)', since there was almost no other movie found where gisaengs appeared except those 7 movies.
Speaking of the make-up out of the gisaeng costume characteristics most of all, gisaengs' faces and lips were expressed white and red respectively to show their social position, which is consistent in such movies as 'the Diary of King Yonsan' and 'My Dear Keum Hong' and 'Strokes of Fire'. Starting from Hwang Jin-yi's make-up in the movies, 'the Accidental Gangster and the Mistaken Courtesan', 'Blades Of Blood' and 'the Servant', however, for her facial expression, her facial complexion was expressed as it was in the trend of make-up at the time of each movie production, and her lip color-tone was expressed light through a natural-looking make-up fit for her overall costume. Besides, a smoky make-up used to show Hwang Jin-yi's nobleness was also shown in the movie, 'the Accidental Gangster and the Mistaken Courtesan' under the same influence.
When it comes to her clothes, in 'the Diary of King Yonsan' and 'Strokes of Fire' out of the movies produced before 2007, jade green, dark green and yellowish brown were used for her clothes on the basis of red in expressing gisaengs, proper for the time background, the chosun Dynasty.
In 'Miindo', 'the Accidental Gangster and the Mistaken Courtesan' and 'the Servant' out of the movies produced after 2007, olive green, gold and deep tones and pastel tones were used for her clothes, which were not used for the previous movies except red. Especially, the unique images of each color were expressed more deeply with actors and actresses' profound acting.
In 'Miindo' and 'the Accidental Gangster and the Mistaken Courtesan', Hwang Jin-yi wore black-colored clothes as the movie, 'Hwang Jin-yi (2007)' used as its main hue, showing a modern trendy feature, so that the movies attempted to show her inner emotion as well as her outer beauty as the same time.
Speaking of her hairstyle in the movies, 'the Diary of King Yonsan', 'My Dear Keum Hong' and 'Strokes of Fire', gisaengs' hairstyle having been consistently expressed through historical background research changed to various hairstyles by grafting creative elements and modern styles after the movie, 'Hwang Jin-yi (2007)'.
The movie, 'Hwang Jin-yi' produced in 2007 broke off the stereotyped images of Hwang Jin-yi, which the previous movies had created, and put emphasis on her intellectual images differentiated from those in the other movies, based on the hidden modern feelings, although it was a historical movie. As black was used as the dominant color and green and blue as an assort color for the general tone and clothes in the movie, we can find signs of keeping the dignity of the entire movie and making a harmony of colors at the same time. In other words, it was found that Hwang Jin-yi could look as fascinating as possible without showy colors like red. Breaking off the stereotype that gisaengs should use such colors as red, yellow and jade green and giving variety to colors and materials actually contributed to giving a birth to a new Hwang Jin-yi who has a more sophisticated nobleness. Her hairstyles added with the smoky make-up and creative elements can be evaluated as a new and unprecedented attempt in the previous historical plays or movies, and it has clearly been the groundwork for changing gisaengs' costume in the movies produced after the movie, 'Hwang Jin-yi (2007)'. In addition, it has extensively applied to TV dramas constantly produced as well as movies, bringing about various changes at present.