Title Page
Contents
Acronyms 6
Chapter 1: Introduction 8
1.1. Background 8
1.2. Research goals 8
1.3. Methods and scope of research 9
Chapter 2: Theoretical Background 10
2.1. Tourism 10
2.1.1. Definition 10
2.1.2. Type of Tourism 11
2.1.3. Factors Affecting Tourism 13
2.2. PEST analysis 15
2.2.1. On political 15
2.2.2. On economical 16
2.2.3. On social 17
2.2.4. On technological 18
2.2.5. Significance of tourism 18
2.3. Some negative effects of tourism 20
2.3.1. On Natural environment 20
2.3.2. On Human culture 21
Chapter 3: The Situation of Tourism in Hanoi 22
3.1. The potentials and advantages of tourism development in Hanoi 22
3.1.1. Tourism on natural resource 22
3.1.2. Tourism on humanities resources 22
3.1.3. The advantage of the Hanoi tourism 26
3.2. The situation of tourism in Hanoi since 1990 32
3.2.1. Overview of tourism activities in Hanoi before 1990 32
3.2.2. The situation of tourism in Hanoi since 1990 34
3.3. SWOT Matrix 47
Chapter 4: Developing Strategy Hanoi Tourism 51
4.1. Orientation for tourism development in Hanoi 51
4.1.1. The basic viewpoint on tourism development in Hanoi 51
4.1.2. The goal of tourism development in Hanoi 55
4.2. Basic solutions to promote the development of Hanoi tourism 55
4.2.1. Enhance the effectiveness of State management on tourism business in Hanoi 55
4.2.2. Arrange and strengthen the system of tourism businesses 57
4.2.3. Promote activities tourism 61
4.2.4. Focus on training and developing human resources for tourism 63
4.2.5. Enhance the attraction investment capital for tourism development 65
4.2.6. Expansion of regional integration and international cooperation 66
4.2.7. Concentrate on building specific tourism products of Hanoi 67
4.2.9. Strengthening inter-sectoral coordination in tourism development 69
Chapter 5: Conclusion 72
1. Thesis has made the following tasks 72
2. The new contribution of the thesis 72
References 74
ABSTRACT 78
Table 2.1 : Type of tourism 11
Table 3.1 : Some Folk Festivals in Hanoi 24
Table 3.2 : The Quantity of Hotel Rooms at Hanoi 28
Table 3.3 : International tourists come to Vietnam and Hanoi (1990-2010) 39
Table 3.4 : International visitors come to Hanoi, distribution in several major markets (2005-2010) 40
Table 3.5 : SWOT Analysis 47
Table 4.1 : Forecasts of tourist arrivals in Hanoi (2015-2020) 55
Figure 3.1 : International tourists come to Vietnam 1995-2010, divided by transportation 40
Figure 3.2 : The number of Hanoi tourists travel abroad (1990-2010) 41
Figure 3.3 : The number of domestic tourists comes to Hanoi (1990-2010) 42
Figure 3.4 : The number of Hanoi tourists travel in the country (1990-2010) 43
Figure 3.5 : Revenue of Hanoi tourism industry (1990-2009) 44
Figure 3.6 : Contribute to budget of Hanoi tourism industry (1990-2009) 45