Title Page
Contents
Acronyms 6
ABSTRACT 9
Chapter I: Introduction 11
1.1. Background of this research: 11
1.2. Research objectives 12
1.3. Research methods and scope 13
1.4. Research structure 13
Chapter II: Theoretical background 15
2.1. Definition and franchise system 15
2.2. The advantages and disadvantages of franchising in Vietnam 27
Chapter III: The situation of franchising in Vietnam 35
3.1. Legal aspects of franchising in Vietnam 35
3.2. Vietnam’s franchise market overview 41
Chapter IV: Orientation to promote the development of franchising in Vietnam 63
4.1. Forecast prospects of franchising in Vietnam 63
4.2. The challenge of franchising in Vietnam 74
4.3. Solution for improve the effectiveness of franchising in Vietnam 80
4.4. Recommendations for the State. 88
Chapter V: Conclusions 91
References 93
Table 1: GDP growth in Vietnam (2001-2010) 9
Table 2.1: Employment, Payroll and Output of franchising in the USA 24
Table 2.2: Country Per-Capita GDP Franchise System in Operation 24
Table 2.3: Franchise concepts compared to GDP Per Capita PPP. Brita Keizer 25
Table 3.1: Synthetic Franchise of Pho24, TrungNguyen 54
Table 3.2: Information about the capital of the KFC franchise stores 56
Table 3.3: Revenue of KFC Corporation (Unit: million USD) 57
Table 3.4: Lotteries Vietnam 2010 60
Table 4.1: The 2009 Global Retail Development Index 69
Table 4.2: The 2008-2009 Global Retail Development Index 70
Table 4.3: Retail Market Opening Route 70
Table 4.4: The GRDI window-of-opportunity analysis 71
Figure 3.1: Profit & Growth of Franchise in Vietnam 44
Figure 3.2: Top 10 chained brands by number of outlets (2010) 44
Figure 3.3: Main Franchise industry 45
Figure 3.4: The development of TrungNguyen Coffee Shop Franchise 49
Figure 3.5: Main Franchise International 55
Figure 4.1: Age Structure [2010] 64
Figure 4.2: Population & Growth Rate Course 65
Figure 4.3: Rate elements of consumer choice when purchasing 66
Figure 4.4: Rate of distribution channel choices 66
Figure 4.5: Vietnam economy 2010 68
Figure 4.6: Retail Sales (VND Trillion) 72
Figure 4.7: Inflation in Vietnam 1980-2010 74